Sean Sullivan
Co-Host of Converge Coffee
Currently helping companies with their go to market operations and revenue operations specfically in go to market (GTM) and data strategy for their whole revenue engine. I love bridging the gaps between human behavior and sustainable revenue structures. My expertise is using podcasting to build aligned enablement across the whole company and educate on customer experience (CX). My ultimate goal is to pair great CX with GTM Ops.
My passion here is sharing guests' stories to help listeners with their marketing and customer experience problems. And plus having a bit of coffee doesn't hurt anyone.
Before Converge Coffee, I did GTM ops for various agencies and tech companies ranging from B2BC strategies and technical implementations.
Involved in from a...
Community Pro focus - Pavilion, The RevOps Collective, and MOps Huddles
Community Personal focus - Lilly Scholars Network
Been a Podcast Guest on:
ScrappyABM - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks
Next Pivot Point - The Personal Side of Being An Ally
Podscribe - Converge Coffee Using Podscribe
SquadCast - Myth Busting: How to Start a Podcast
I see adding value into each of my focuses - either time or resources - rather than making another social media account to connect. People buy from people who deliver great customer experiences all around how our mindset helps to truly connect.
I'm looking for fractional roles in GTM Ops and RevOps particularly focused on...
- End to end data alignment in the entire bowtie model
- GTM facilitation to help marketing and sales teams focus on best implementation
- Create GTM/ABX (account based experience) engines to scale enablement and create sustainable growth for the whole company
Along the way, I've interviewed excellent guests talking about their experiences. And I'm always on the look out for great guests.
Sean Sullivan has hosted 146 Episodes.
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Episode 82: Creating Great Customer Experiences to Drive Industries Out of the Ashes
December 4th, 2020 | Season 4 | 30 mins 41 secs
covid, customer experience, cx, restaurants, snapshyft, thor wood
In this episode, Sean sits down with Thor Wood, CEO and co-founder of SnapShyft. They dive into why Thor co-founded SnapShyft. They go deeper into how his company works on balancing a great customer experience with a two sided market - restaurant owners and workers. Thor provides a lot of great stats on the labor force and forecasts how restaurants have pivoted and will continue to pivot with COVID. Thor also gives some interesting insight on how restaurants will be coming out of the ashes stronger.
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Episode 81: How to Build Customer Experience in a Slow to Change Industry
December 4th, 2020 | Season 4 | 31 mins 53 secs
contractors, covid, customer experience, cx, groundwork, jeff wraley
In this episode, Sean sits down with Jeff Wraley, founder of Groundwork. They dive into why Jeff started Groundwork and his journey to lead to creating the company. They go deeper into how he built a solid customer experience through product and strategy and the steps to get to a strong MVP. Jeff talks about his entrepreneurial mindset on to constantly improve the product for his customers. Jeff also gives some interesting insight how contractor industries were impacted with COVID.
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Episode 80: Why You Need to Burn the Boats
December 4th, 2020 | Season 4 | 20 mins 43 secs
community, customer experience, cx, lorraine ball, roundpeg
In this episode, Sean sits down with Lorraine Ball, founder of Roundpeg. They dive into how Lorraine started her business by going all in and not straddling the fence. They go deeper into how her mindset helped improve customer experience by going on all with one company and burning other things that distract you from the end goal. Lorraine talks about success pivots and how to upsell. Lorraine also gives some interesting insight how she built her business by building a strong community.
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Episode 79: Creating a Value Based Business in a Pandemic
December 4th, 2020 | Season 4 | 25 mins 55 secs
kate gahimer, marketing messaging, messaging, senler studio, social media, social media marketing
In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.
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Episode 78: How to Build Your eCommerce Empire
December 4th, 2020 | Season 4 | 29 mins 46 secs
3 pillars of ecommerce success, ann sieg, ecommerce business school, marketing channels, marketing messaging, messaging
In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.
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Episode 77: How Digital Transformation Helps See Clear in Blurry Times
December 4th, 2020 | Season 4 | 35 mins 32 secs
customer experience, cx, doug karr, douglas karr, highbridge, salesforce, seo
In this episode, Sean sits down with Douglas Karr, founder of Martech Zone and VP/Partner at HighBridge. They dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! They talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. We go deeper how the business landscape has changed drastically since COVID. And they talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him.
Shouts out to:
Jenn Lisak
Daniel Pink -
Episode 76: Evolve to Grow - Not Remaining Complacent
December 4th, 2020 | Season 4 | 19 mins 22 secs
customer experience, cx, evolve to grow, marketing messaging, messaging, tristan wright
In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.
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Episode 75: Marrying Digital with a Personal Experience
October 23rd, 2020 | Season 4 | 39 mins 53 secs
avex designs, customer experience, design, dtc brands, ecommerce, john surdakowski, shopify plus, shopify plus partner
In this episode, Sean sits down with John Surdakowski, founder of Avex Designs. They dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. They go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.
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Episode 74: Not Only Knowing the Tech, You Need to Have the Focus and Drive
October 23rd, 2020 | Season 4 | 31 mins 35 secs
amazon, darrell alfonso, martech, messaging, personal branding
In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.
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Episode 73: Building a Listening Culture to Redefine Sales and Customer Experience
October 23rd, 2020 | Season 4 | 43 mins 49 secs
adam grossman, b2b sales, customer experience, the selling factory
In this episode, Sean sits down with Adam Grossman, co-founder of the Selling Factory. They dive into why he helped start the Selling Factory. They go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.
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Episode 72: How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.
October 23rd, 2020 | Season 4 | 19 mins 29 secs
customer experience, dreamfuel, kevin bailey, messaging
In this episode, Sean sits down with Kevin Bailey, CEO of Dreamfuel. They dive into why Kevin started Dreamfuel. They go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.
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Episode 71: Understanding the Development Mind to Help Consumers
October 23rd, 2020 | Season 4 | 24 mins 53 secs
consumer experience, customer experience, lumavate, mobile matters, no code, real marketers podcast, stephanie cox
In this episode, Sean sits down with Stephanie Cox, VP of Sales and Marketing at Lumavate. They dive into what's new what No Code means and how Lumavate has leveraged this. They go deeper into progressive web apps and how companies are taking advantage. Stephanie also gives insight from her podcast, Mobile Matter, and hints on Real Marketers podcast the company released this year.
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Episode 70: Testing Fast and Not Failing Fast
October 23rd, 2020 | Season 4 | 18 mins 48 secs
bonjoro, customer experience, marketing lessons, matt barnett, messaging
In this episode, Sean sits down with Matt Barnett, Papa Bear at Bonjoro. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.
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Episode 69: Build Your Brand - Beyond the Resume and Create Trust
October 23rd, 2020 | Season 4 | 23 mins 35 secs
anthony gaenzle, brand building, brand storytelling, messaging, personal branding
In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. They dive into Anthony's journey of building his personal brand. They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.
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Episode 68: Establishing a Focus Around Your Branding and Your Customers
October 23rd, 2020 | Season 4 | 17 mins 3 secs
customer experience, integrated sports nutrition, marketing lessons, mike strohl, red leaf nutrition
In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Lead Nutrition. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.
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Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing
October 23rd, 2020 | Season 4 | 25 mins 2 secs
chip wade, customer experience, design, digital interactive technology, marketing tech, marketing technology, martech, technology, wade works creative
In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.