Currently helping folks with their marketing, customer experience, and revenue operations (marketing lead motion). Love bridging the gaps between human/consumer behavior and sustainable revenue structures. My expertise is using storytelling from podcasting and analytical and technical structures to help build successful growth marketing and retain customers.
My passion here is sharing guests' stories to help listeners with their marketing problems. And plus having a bit of coffee doesn't hurt anyone.
Before Converge Coffee, I did marketing for various agencies and tech companies ranging from B2BC strategies and technical implementations.
Involved in from a...
- Mindset focus - Dreamfuel
- Revenue and Career focus - Pavilion
- Community focus - Lilly Scholars Network and Indiana Donor Network
I see adding value into each of my focuses - either time or resources - rather than making another social media account to connect. People buy from people who deliver great customer experiences all around how our mindset helps to truly connect.
I love bringing the right people to see "the band"/ a great company. I'm passionate about seeing that company's mission come alive and making darn sure people get the best customer experience. Marketing isn't only about the tech. It's about the company's mission through the right messaging.
Starting off from 2011 to 2012, I interned with small to medium sized businesses (SMBs) to a large Fortune 100 company. I was a nomad trying to find his fit. Then I decided to jump into the pool and start my own company. See what I was made of and what marketing focuses I was interested in.
From 2012 to 2016, I built my own company. I learned many lessons from grinding at my craft and working with great clients and partners. Then in 2016, I joined Work Here as their first marketing hire. We focused our efforts on relevant geo-targeted ads around jobs and built a network of +50k app users in less than 9 months.
Since then, I started an international podcast reaching the top 1% of all downloaded podcasts. Then I found my position at a national eCommerce startup. I was the first marketing hire and have helped the company grow 3.5x in net revenue and over 20 return on ad spend (ROAS) within the first year. Paid media and podcasting have been challenging but rewarding experiences. And I've learned a lot which drives me to be a better storytelling marketer by striving to be the best in growth marketing, analytics, and sustainable revenue structures.
At the end of 2021, I started with a wonderful people first, brand and customer experience agency - McGarrah Jessee. I am part of their media analytics team to help their clients track and understand behaviors via website, mobile apps, eCommerce, and ATS Systems. This opportunity will combine my knack for delivering great marketing and customer experiences at scale. I will also be able to flex my revenue operations knowledge to support building more sustainable revenue companies.
The odd thing is I love marketing but more so around the psychology of why people buy. I consider marketing is my passion to help connect people with great products/services through developing great customer experiences. I am an active learner of revenue operations and building data infrastructures to sustainable revenue models. Along the way, I've interviewed excellent guests talking about their experiences. And I'm always on the look out for great guests.
Reach out and lets chat about your story.
December 4th, 2020 | Season 4 | 29 mins 8 secs
customer experience, cx, jen edds, podcast marketing, podcasts, the brassy broadcasting company
In this episode, I sit down with Jen Edds, Head Broad in Charge of The Brassy Broadcasting Company. We dive into why Jen started her podcasting company. We go deeper into what is the epicenter for podcasting engagement - building conversations and community. Jen shares wonderful examples of when she started out and her experiences with Beauty and the Gi. Jen also gives great examples of how to build your podcasting audience. Jen's personality leaps out of the sound while helping her clients find the success in the simplest things. Her love to provide the best customer experience shows her love to help others to find their voice.
December 4th, 2020 | Season 4 | 26 mins 58 secs
bryan kramer, customer experience, cx, h2h, h2h model, shareology
In this episode, I sit down with Bryan Kramer, co-founder of H2H Companies. We dive into why Bryan co-founded H2H Companies and came up with the H2H Model. We go deeper into how make small changes can make a huge impact on your business. Bryan illustrates great examples on some great analogies and examples. Bryan provides great insight on how he cultivated a wonderful customer experience through his own experiences. Bryan also gives some interesting examples of his own life and why he came up with the H2H Model. This model has helped numerous business owners see and create the right focuses for success.
December 4th, 2020 | Season 4 | 30 mins 41 secs
covid, customer experience, cx, restaurants, snapshyft, thor wood
In this episode, I sit down with Thor Wood, CEO and co-founder of SnapShyft. We dive into why Thor co-founded SnapShyft. We go deeper into how his company works on balancing a great customer experience with a two sided market - restaurant owners and workers. Thor provides a lot of great stats on the labor force and forecasts how restaurants have pivoted and will continue to pivot with COVID. Thor also gives some interesting insight on how restaurants will be coming out of the ashes stronger.
December 4th, 2020 | Season 4 | 31 mins 53 secs
contractors, covid, customer experience, cx, groundwork, jeff wraley
In this episode, I sit down with Jeff Wraley, founder of Groundwork. We dive into why Jeff started Groundwork and his journey to lead to creating the company. We go deeper into how he built a solid customer experience through product and strategy and the steps to get to a strong MVP. Jeff talks about his entrepreneurial mindset on to constantly improve the product for his customers. Jeff also gives some interesting insight how contractor industries were impacted with COVID.
December 4th, 2020 | Season 4 | 20 mins 43 secs
community, customer experience, cx, lorraine ball, roundpeg
In this episode, I sit down with Lorraine Ball, founder of Roundpeg. We dive into how Lorraine started her business by going all in and not straddling the fence. We go deeper into how her mindset helped improve customer experience by going on all with one company and burning other things that distract you from the end goal. Lorraine talks about success pivots and how to upsell. Lorraine also gives some interesting insight how she built her business by building a strong community.
December 4th, 2020 | Season 4 | 25 mins 55 secs
kate gahimer, marketing messaging, messaging, senler studio, social media, social media marketing
In this episode, I sit down with Kate Gahimer, CEO and co-founder of Senler Studio. We dive into why Kate started a social media marketing agency during the pandemic. We go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.
December 4th, 2020 | Season 4 | 29 mins 46 secs
3 pillars of ecommerce success, ann sieg, ecommerce business school, marketing channels, marketing messaging, messaging
In this episode, I sit down with Ann Sieg, founder of eCommerce Business School. We dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). We go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.
December 4th, 2020 | Season 4 | 35 mins 32 secs
customer experience, cx, doug karr, douglas karr, highbridge, salesforce, seo
In this episode, I sit down with Douglas Karr, founder of Martech Zone and VP/Partner at HighBridge. We dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! We talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. We go deeper how the business landscape has changed drastically since COVID. And we talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him.
Shouts out to:
December 4th, 2020 | Season 4 | 19 mins 22 secs
customer experience, cx, evolve to grow, marketing messaging, messaging, tristan wright
In this episode, I sit down with Tristan Wright, founder of Evolve to Grow. We dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. We go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.
October 23rd, 2020 | Season 4 | 39 mins 53 secs
avex designs, customer experience, design, dtc brands, ecommerce, john surdakowski, shopify plus, shopify plus partner
In this episode, I sit down with John Surdakowski, founder of Avex Designs. We dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. We go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.
October 23rd, 2020 | Season 4 | 31 mins 35 secs
amazon, darrell alfonso, martech, messaging, personal branding
In this episode, I sit down with Darrell Alfonso, an award winning Martech and marketing operations professional . We dive into how life at Amazon has been treating him his first few years. We go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.
October 23rd, 2020 | Season 4 | 43 mins 49 secs
adam grossman, b2b sales, customer experience, the selling factory
In this episode, I sit down with Adam Grossman, co-founder of the Selling Factory. We dive into why he helped start the Selling Factory. We go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.
Episode 72: How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.
October 23rd, 2020 | Season 4 | 19 mins 29 secs
customer experience, dreamfuel, kevin bailey, messaging
In this episode, I sit down with Kevin Bailey, CEO of Dreamfuel. We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.
October 23rd, 2020 | Season 4 | 24 mins 53 secs
consumer experience, customer experience, lumavate, mobile matters, no code, real marketers podcast, stephanie cox
In this episode, I sit down with Stephanie Cox, VP of Sales and Marketing at Lumavate. We dive into what's new what No Code means and how Lumavate has leveraged this. We go deeper into progressive web apps and how companies are taking advantage. Stephanie also gives insight from her podcast, Mobile Matter, and hints on Real Marketers podcast the company released this year.
October 23rd, 2020 | Season 4 | 18 mins 48 secs
bonjoro, customer experience, marketing lessons, matt barnett, messaging
In this episode, I sit down with Matt Barnett, Papa Bear at Bonjoro. We dive into Matt's early days in his career and the school of hard knocks. We go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.
October 23rd, 2020 | Season 4 | 23 mins 35 secs
anthony gaenzle, brand building, brand storytelling, messaging, personal branding
In this episode, I sit down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. We dive into Anthony's journey of building his personal brand. We go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.