Converge Coffee

Episode 81: How to Build Customer Experience in a Slow to Change Industry

December 4th, 2020

In this episode, I sit down with Jeff Wraley, founder of Groundwork. We dive into why Jeff started Groundwork and his journey to lead to creating the company. We go deeper into how he built a solid customer experience through product and strategy and the steps to get to a strong MVP. Jeff talks about his entrepreneurial mindset on to constantly improve the product for his customers. Jeff also gives some interesting insight how contractor industries were impacted with COVID.