Sean Sullivan
Co-Host of Converge Coffee
Currently helping companies with their go to market operations and revenue operations specfically in go to market (GTM) and data strategy for their whole revenue engine. I love bridging the gaps between human behavior and sustainable revenue structures. My expertise is using podcasting to build aligned enablement across the whole company and educate on customer experience (CX). My ultimate goal is to pair great CX with GTM Ops.
My passion here is sharing guests' stories to help listeners with their marketing and customer experience problems. And plus having a bit of coffee doesn't hurt anyone.
Before Converge Coffee, I did GTM ops for various agencies and tech companies ranging from B2BC strategies and technical implementations.
Involved in from a...
Community Pro focus - Pavilion, The RevOps Collective, and MOps Huddles
Community Personal focus - Lilly Scholars Network
Been a Podcast Guest on:
ScrappyABM - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks
Next Pivot Point - The Personal Side of Being An Ally
Podscribe - Converge Coffee Using Podscribe
SquadCast - Myth Busting: How to Start a Podcast
I see adding value into each of my focuses - either time or resources - rather than making another social media account to connect. People buy from people who deliver great customer experiences all around how our mindset helps to truly connect.
I'm looking for fractional roles in GTM Ops and RevOps particularly focused on...
- End to end data alignment in the entire bowtie model
- GTM facilitation to help marketing and sales teams focus on best implementation
- Create GTM/ABX (account based experience) engines to scale enablement and create sustainable growth for the whole company
Along the way, I've interviewed excellent guests talking about their experiences. And I'm always on the look out for great guests.
Sean Sullivan has hosted 146 Episodes.
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Episode 18: Why Design Thinking Helps Find the Right Customers
August 17th, 2018 | Season 2 | 29 mins 27 secs
andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy
In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.
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Episode 17: Why Marketing is a Partnership and NOT a Transaction
August 10th, 2018 | Season 2 | 19 mins 3 secs
&marketing, and marketing, marketing strategy, outsource marketing company, outsource marketing firm, raj kapur, rajat kapur, relationship marketing
In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.
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Episode 16: How to Market Internship Programs
August 3rd, 2018 | Season 2 | 27 mins 55 secs
apprenace, customer experience, internship marketing, internship programs, paul waltz
In this episode, Sean sits down with Paul Waltz, program director at Apprenace. They dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.
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Episode 15: How to Build a Community with Design
July 27th, 2018 | Season 2 | 30 mins 20 secs
design, johnathan grzybowski, penji
In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.
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Episode 14: How Helping Your Current Customers Builds Your Marketing
July 20th, 2018 | Season 2 | 29 mins 9 secs
casey gauss, customer experience, viral launch
In this episode, Sean sits down with Casey Gauss, Founder and CEO of Viral Launch. They dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers.
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Episode 13: Going All in Blockchain Marketing
July 13th, 2018 | Season 2 | 26 mins 39 secs
blockchain, blockchain marketing, jeremy epstein, marketing tech, marketing technology, martech
In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.
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Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself
June 22nd, 2018 | Season 2 | 35 mins 3 secs
buyer experience, customer experience, erik deckers, messaging, personal branding, speaking, writing
In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.
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Episode 11: Marketing an International Design Tech Product
June 15th, 2018 | Season 2 | 25 mins 16 secs
branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar
In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.
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Episode 10: Paid Acquisition and Media Buying Strategic Steps
June 8th, 2018 | Season 2 | 30 mins 57 secs
customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising
In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. The dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.
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Episode 9: How Should Product, Customer Success, and Marketing Work Well Together
May 18th, 2018 | Season 2 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.
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Episode 8: Why Marketing Should Focus on Agile and Employee Engagement
May 4th, 2018 | Season 2 | 30 mins 30 secs
agile marketing, agile marketing indy, customer experience, emplify, employee engagement, employee experience, eva jackson
In this episode, Sean sits down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. They dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and Sean talk about her co-founding Agile Marketing Indy and how that plays into her job at Emplify.
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Episode 7: How Startups and VCs Market Themselves
April 27th, 2018 | Season 2 | 37 mins 26 secs
buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing
In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.
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Episode 6: Grow Your Event Marketing Through Community Based Relationships
March 28th, 2018 | Season 2 | 27 mins 55 secs
centric indiana, centric indy, customer experience, day of innovation, event marketing, innovation, jason williams
In this episode, Sean sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus. Learn how Centric cultivated innovation in Indiana.
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Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing
March 14th, 2018 | Season 2 | 36 mins 50 secs
brent shopp, employee experience, employer brand, ksm consulting, talent brand, talent pipeline, talent strategy, unemployment
In this episode, Sean sits down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. They dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.
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Episode 4: Building an Influencer Marketing SaaS Product
November 1st, 2017 | Season 1 | 31 mins 57 secs
influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo
In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.
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Episode 3: Putting Heart into Your Marketing to Scale Your Company
October 26th, 2017 | Season 1 | 33 mins 34 secs
employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine
In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business.