In this episode, I sit down with Lorraine Ball, founder of Roundpeg. We dive into how Lorraine started her business by going all in and not straddling the fence. We go deeper into how her mindset helped improve customer experience by going on all with one company and burning other things that distract you from the end goal. Lorraine talks about success pivots and how to upsell. Lorraine also gives some interesting insight how she built her business by building a strong community.