Sean Sullivan
Co-Host of Converge Coffee
Currently helping companies with their go to market operations and revenue operations specfically in go to market (GTM) and data strategy for their whole revenue engine. I love bridging the gaps between human behavior and sustainable revenue structures. My expertise is using podcasting to build aligned enablement across the whole company and educate on customer experience (CX). My ultimate goal is to pair great CX with GTM Ops.
My passion here is sharing guests' stories to help listeners with their marketing and customer experience problems. And plus having a bit of coffee doesn't hurt anyone.
Before Converge Coffee, I did GTM ops for various agencies and tech companies ranging from B2BC strategies and technical implementations.
Involved in from a...
Community Pro focus - Pavilion, The RevOps Collective, and MOps Huddles
Community Personal focus - Lilly Scholars Network
Been a Podcast Guest on:
ScrappyABM - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks
Next Pivot Point - The Personal Side of Being An Ally
Podscribe - Converge Coffee Using Podscribe
SquadCast - Myth Busting: How to Start a Podcast
I see adding value into each of my focuses - either time or resources - rather than making another social media account to connect. People buy from people who deliver great customer experiences all around how our mindset helps to truly connect.
I'm looking for fractional roles in GTM Ops and RevOps particularly focused on...
- End to end data alignment in the entire bowtie model
- GTM facilitation to help marketing and sales teams focus on best implementation
- Create GTM/ABX (account based experience) engines to scale enablement and create sustainable growth for the whole company
Along the way, I've interviewed excellent guests talking about their experiences. And I'm always on the look out for great guests.
Sean Sullivan has hosted 146 Episodes.
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Episode 66: Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story
October 23rd, 2020 | Season 4 | 19 mins 46 secs
am kittle consulting, brand story, kenzie kittle, messaging, social influencers, social media, social media influencers
In this episode, Sean sits down with Kenzie Kittle, Founder of A.M. Kittle Consulting, a digital marketing agency. They dive into Kenzie's background and how she ended up focusing on a brand's story via social media. They go deeper into her agency's technique working with social media influencers.
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Episode 65: Creating Your Brand's Story
October 23rd, 2020 | Season 4 | 18 mins 17 secs
brand storytelling, caffeine marketing, evan knox, messaging, story brand, story telling
In this episode, Sean sits down with Evan Knox, CMO of Caffeine Marketing. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.
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Episode 64: Marketing Software Having Your Back
October 23rd, 2020 | Season 4 | 20 mins 24 secs
eric vardon, marketing security software, marketing technology, martech, morphio, morphio ai, technology
In this episode, Sean sits down with Eric Vardon, CEO at Morphio. They dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.
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Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace
October 23rd, 2020 | Season 4 | 26 mins 24 secs
amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology
In this episode, Sean sits down with Peter Lazarz, VP of Marketing at SupplyKick. They dive into B2C marketing and what makes that different than B2B in his former roles. They go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.
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Episode 62: Help Others Solve Their Problems
October 23rd, 2020 | Season 4 | 14 mins 11 secs
creative storytelling, josh miles, messaging, psm show, the obsessed show
In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at SMPS. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show and the PSM Show.
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Episode 61: Make Your Experiences Matter. Marketing in a One Button Click World.
October 23rd, 2020 | Season 4 | 25 mins 1 sec
12by12, adam voss, content production, echelon design, messaging, video content
In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at Echelon Design. They dive into why Echelon makes the statement, "Make Your Experience Matter". They go deeper into the company's 12for12, an Amazon Prime award winning show. They chat about how to generate great content in post production.
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Episode 60: Focusing Your Product to Serve Your Customers
January 31st, 2020 | Season 3 | 20 mins 24 secs
customer engagement, customer service, jack paxton, messaging, startup marketing, vyper, vyper.io
In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.
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Episode 59: How to Nurture and Evolve a Company's Brand
January 24th, 2020 | Season 3 | 23 mins 23 secs
competitive advantage, holly enneking, lev, lev digital, levlife, marketing evolution, messaging
In this episode, Sean sits down with Holly Enneking, VP of Marketing at Lev Digital. They dive into what enticed her to lead Lev's marketing. They go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives.
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Episode 58: How to Build Your Online Brand from the Ground Up
January 17th, 2020 | Season 3 | 15 mins 31 secs
joe auer, mattress clarity, messaging, search engine optimization, seo, youtube marketing
In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of Mattress Clarity. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.
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Episode 57: Marketing Lessons with an Early Stage Community
January 10th, 2020 | Season 3 | 24 mins 15 secs
harry howe, howe leadership, indy grit, indy grit community, messaging
In this episode, Sean sits down with Harry Howe, Founder of Indy Grit Community. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word.
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Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing
January 3rd, 2020 | Season 3 | 23 mins 7 secs
551 media, brand awareness, influencer marketing, messaging, tom augenthaler
In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.
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Episode 55: Build Company Brands from Inside Out
November 22nd, 2019 | Season 3 | 25 mins 52 secs
branding, company brands, daniel herndon, gavel indy, messaging, miles herndon
In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out.
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Episode 54: Building an Experience rather than a Solution
November 15th, 2019 | Season 3 | 25 mins 5 secs
customer experience, kate swanson, membership experience, zworks
In this episode, Sean sits down with Kate Swanson, Executive Director of zWORKS, a co-working and entrepreneurial center in Zionsville, Indiana and former Executive Director of the Mitch Daniels Leadership Foundation. They dive into fostering an entrepreneurial community is so important to the economic growth of an area. They go deeper what makes co-working spaces work and how to harness community partners' benefits.
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Episode 53: The Evolution of PR and Creating a PR Process
November 8th, 2019 | Season 3 | 15 mins 53 secs
hostetler pr, hostetler public relations, messaging, pr, public relations, rae hostetler
In this episode, Sean sits down with Rae Hostetler, Founder of Hostetler Public Relations. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands.
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Episode 52: Small Actions Make Big Impact Using Design Thinking
November 1st, 2019 | Season 3 | 20 mins 46 secs
collabo creative, design, design thinking, terri wada
In this episode, Sean sits down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples.
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Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too.
October 25th, 2019 | Season 3 | 19 mins 31 secs
customer experience, employee engagement, ironstrike, messaging, myra cocca, strategic communications
In this episode, Sean sits down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.