Converge Coffee

Episode Archive

Episode Archive

60 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.

  • Episode 60: Focusing Your Product to Serve Your Customers

    January 31st, 2020  |  20 mins 24 secs
    customer engagement, customer service, jack paxton, messaging, startup marketing, vyper, vyper.io

    In this episode, I sit down with Jack Paxton, co-founder of Vyper.io. We dive into what's new with Vyper since over a year since the last recording. We go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.

  • Episode 59: How to Nurture and Evolve a Company's Brand

    January 24th, 2020  |  23 mins 23 secs
    competitive advantage, holly enneking, lev, lev digital, levlife, marketing evolution, messaging

    In this episode, I sit down with Holly Enneking, Director of Marketing at Lev Digital. We dive into what enticed her to lead Lev's marketing. We go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives.

  • Episode 58: How to Build Your Online Brand from the Ground Up

    January 17th, 2020  |  15 mins 31 secs
    joe auer, mattress clarity, messaging, search engine optimization, seo, youtube marketing

    In this episode, I sit down with Joe Auer, Founder and Managing Editor of Mattress Clarity. We dive into how to start marketing your online business. We go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.

  • Episode 57: Marketing Lessons with an Early Stage Community

    January 10th, 2020  |  24 mins 15 secs
    harry howe, howe leadership, indy grit, indy grit community, messaging

    In this episode, I sit down with Harry Howe, Founder of Indy Grit Community. We dive into why he started the community. We go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word.

  • Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing

    January 3rd, 2020  |  23 mins 7 secs
    551 media, brand awareness, influencer marketing, messaging, tom augenthaler

    In this episode, I sit down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. We dive into why influencer marketing is important into today's busy online world. We go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.

  • Episode 55: Build Company Brands from Inside Out

    November 22nd, 2019  |  25 mins 52 secs
    branding, company brands, daniel herndon, gavel indy, messaging, miles herndon

    In this episode, I sit down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. We dive into Daniel's background and how the agency has changed over the past few years. We go deeper into agency's blindspots and how to build brands from the inside out.

  • Episode 54: Building an Experience rather than a Solution

    November 15th, 2019  |  25 mins 5 secs
    customer experience, kate swanson, membership experience, zworks

    In this episode, I sit down with Kate Swanson, Executive Director of zWORKS, a co-working and entrepreneurial center in Zionsville, Indiana and former Executive Director of the Mitch Daniels Leadership Foundation. We dive into fostering an entrepreneurial community is so important to the economic growth of an area. We go deeper what makes co-working spaces work and how to harness community partners' benefits.

  • Episode 53: The Evolution of PR and Creating a PR Process

    November 8th, 2019  |  15 mins 53 secs
    hostetler pr, hostetler public relations, messaging, pr, public relations, rae hostetler

    In this episode, I sit down with Rae Hostetler, Founder of Hostetler Public Relations. We dive into why she started her own PR agency and what has changed in PR over the years. We go deeper into the PR process and strategy for small local vs. large national/international brands.

  • Episode 52: Small Actions Make Big Impact Using Design Thinking

    November 1st, 2019  |  20 mins 46 secs
    collabo creative, design, design thinking, terri wada

    In this episode, I sit down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. We dive into what is Design Thinking. We go deeper into design thinking steps and practical examples.

  • Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too.

    October 25th, 2019  |  19 mins 31 secs
    customer experience, employee engagement, ironstrike, messaging, myra cocca, strategic communications

    In this episode, I sit down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. We dive into why Myra started her company. We go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.

  • Episode 50: Marketers Arent the Only Storytellers

    October 18th, 2019  |  24 mins 39 secs
    customer experience, marketing messaging, wes windham, woven, woven teams

    In this episode, I sit down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.

  • Episode 49: Using Social Media Enabled eBooks to Market Your Book

    October 15th, 2019  |  34 mins 11 secs
    ahathat, customer experience, mitchell levy, the aha guy

    In this episode, I sit down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. We dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. We end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.

  • Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience

    October 14th, 2019  |  15 mins 10 secs
    california closets, conventional marketing, customer experience, experimental marketing, marcus hall, marketing design

    In this episode, I sit down with Marcus Hall, President and Partner of California Closets. We dive into how you marry design and tech together. We go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.

  • Episode 47: How Design Leads to Better Customer Engagement

    October 13th, 2019  |  17 mins 34 secs
    customer experience, default design, marketing design, nemanja zivkovic

    In this episode, I sit down with Nemanja Zivkovic, Director of Operations at Default Design. We dive into why defining conversions first is important. We go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.

  • Episode 46: Lessons from Starting Up

    October 12th, 2019  |  22 mins 26 secs
    customer experience, jeroen corthout, marketing technology, martech, salesflare

    In this episode, I sit down with Jeroen Corthout, co-founder and CEO of Salesflare. We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product.

  • Episode 45: Building Great Paid Digital Media Structures

    October 11th, 2019  |  23 mins 6 secs
    elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising

    In this episode, I sit down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.