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Episode 7: How Startups and VCs Market Themselves

April 27th, 2018 | Season 2 | 37 mins 26 secs

buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing

In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

Episode 6: Grow Your Event Marketing Through Community Based Relationships

March 28th, 2018 | Season 2 | 27 mins 55 secs

centric indiana, centric indy, customer experience, day of innovation, event marketing, innovation, jason williams

In this episode, Sean sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus. Learn how Centric cultivated innovation in Indiana.

Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing

March 14th, 2018 | Season 2 | 36 mins 50 secs

brent shopp, employee experience, employer brand, ksm consulting, talent brand, talent pipeline, talent strategy, unemployment

In this episode, Sean sits down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. They dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.

Episode 4: Building an Influencer Marketing SaaS Product

November 1st, 2017 | Season 1 | 31 mins 57 secs

influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo

In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

Episode 3: Putting Heart into Your Marketing to Scale Your Company

October 26th, 2017 | Season 1 | 33 mins 34 secs

employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine

In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business.

Episode 2: Marketing a Growth Hacking Product

October 16th, 2017 | Season 1 | 39 mins 23 secs

affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing

In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

Episode 1: A Novel (Writing) Approach to Content Marketing

October 9th, 2017 | Season 1 | 26 mins 29 secs

content marketing, erik deckers, messaging, writing

In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.

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