In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.