Converge Coffee

Episode Archive

Episode Archive

107 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.

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    Episode 4: Building an Influencer Marketing SaaS Product

    November 1st, 2017  |  Season 1  |  31 mins 57 secs
    influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo

    In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices.

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    Episode 3: Putting Heart into Your Marketing to Scale Your Company

    October 26th, 2017  |  Season 1  |  33 mins 34 secs
    employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine

    In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88 million in less than 6 months. We go deeper in how she markets and the whole idea of putting heart into your business.

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    Episode 2: Marketing a Growth Hacking Product

    October 16th, 2017  |  Season 1  |  39 mins 23 secs
    affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing

    In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

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    Episode 1: A Novel (Writing) Approach to Content Marketing

    October 9th, 2017  |  Season 1  |  26 mins 29 secs
    content marketing, erik deckers, messaging, writing

    In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.