Episode 21

What Design Reveals about Brand Experience


September 7th, 2018

31 mins 41 secs

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About this Episode

In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.