October 26th, 2017 | Season 1 | 33 mins 34 secs
employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine
In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88 million in less than 6 months. We go deeper in how she markets and the whole idea of putting heart into your business.
October 16th, 2017 | Season 1 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.
October 9th, 2017 | Season 1 | 26 mins 29 secs
content marketing, erik deckers, messaging, writing
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.