Converge Coffee

Episode Archive

Episode Archive

149 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.

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    Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing

    March 14th, 2018  |  Season 2  |  36 mins 50 secs
    brent shopp, employee experience, employer brand, ksm consulting, talent brand, talent pipeline, talent strategy, unemployment

    In this episode, Sean sits down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. They dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.

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    Episode 4: Building an Influencer Marketing SaaS Product

    November 1st, 2017  |  Season 1  |  31 mins 57 secs
    influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo

    In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

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    Episode 3: Putting Heart into Your Marketing to Scale Your Company

    October 26th, 2017  |  Season 1  |  33 mins 34 secs
    employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine

    In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business.

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    Episode 2: Marketing a Growth Hacking Product

    October 16th, 2017  |  Season 1  |  39 mins 23 secs
    affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing

    In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

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    Episode 1: A Novel (Writing) Approach to Content Marketing

    October 9th, 2017  |  Season 1  |  26 mins 29 secs
    content marketing, erik deckers, messaging, writing

    In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.