October 8th, 2019 | 27 mins 28 secs
clearobject, iot marketing, john mcdonald, marketing messaging
In this episode, I sit down with John McDonald, CEO of ClearObject. We dive into how his team markets internet of things (IoT). We go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.
October 7th, 2019 | 27 mins 43 secs
anthony duncan, customer experience, mohammed m. mahdi, the mad optimist
In this episode, I sit down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. We dive into why they started the company. We go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.
October 6th, 2019 | 25 mins 9 secs
agile marketing, anthony coppedge, customer experience
In this episode, I sit down with Anthony Coppedge, Agile Marketing Consultant. We dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. We go deeper into how to build an agile framework for marketing. We end chatting about actual and actionable experiences others can take from Anthony's advice.
October 5th, 2019 | 22 mins 14 secs
jumblethink, marketing messaging, michael woodward, test marketing messaging
In this episode, I sit down with Michael Woodward, CEO and Founder of jumbleThink. We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.
October 4th, 2019 | 18 mins 57 secs
customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter
In this episode, I sit down with Marcia Barnes, CEO and Founder of Valve+Meter. We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.
October 3rd, 2019 | 21 mins 43 secs
customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza
In this episode, I sit down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. We dive into how Kristin started Project Alianza and the unique marketing approach the company has. We dive deeper into understanding who we are marketing to and importance knowing what people need.
October 2nd, 2019 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, I sit down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.
October 1st, 2019 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, I sit down with Kyle Lacy, CMO at Lessonly. We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever.
April 12th, 2019 | 25 mins 48 secs
christine miles, emotional intelligence, eq, equipt, marketing messaging
In this episode, I sit down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). We dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.
December 7th, 2018 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, I sit down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.
November 30th, 2018 | 41 mins 52 secs
event marketing, jim martin, product marketing, saas marketing, venue intel, venue intelligence, venue marketing
In this episode, I sit down with Jim Martin, Founder and President of Venue Intelligence. We dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operations, and marketing at any company.
November 16th, 2018 | 22 mins 13 secs
marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup
In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher than any lead source.
November 9th, 2018 | 22 mins 28 secs
claudyne wilder, clear communication, customer experience, torch metrics, torchmetrics, wilder presentations
In this episode, I sit down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. We dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. We talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.
November 2nd, 2018 | 23 mins 15 secs
customer experience, event marketing, indiana university, julie johnston, learning spaces
In this episode, I sit down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. We dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. We talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together.
October 26th, 2018 | 16 mins 32 secs
ben walker, customer experience, podcast transcription, transcription outsourcing
In this episode, I sit down with Ben Walker, CEO of Transcription Outsourcing. We dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. We dive deeper in the customer experience starts with the employees. That is where great marketing happens.
October 19th, 2018 | 24 mins 35 secs
brett mcgrath, go to market, marketing messaging, rics software, sales messaging
In this episode, I sit down with Brett McGrath, VP for Go to Market at RICS Software. We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows.