In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.