Sean Sullivan
Co-Host of Converge Coffee
Currently helping companies with their go to market operations and revenue operations specfically in go to market (GTM) and data strategy for their whole revenue engine. I love bridging the gaps between human behavior and sustainable revenue structures. My expertise is using podcasting to build aligned enablement across the whole company and educate on customer experience (CX). My ultimate goal is to pair great CX with GTM Ops.
My passion here is sharing guests' stories to help listeners with their marketing and customer experience problems. And plus having a bit of coffee doesn't hurt anyone.
Before Converge Coffee, I did GTM ops for various agencies and tech companies ranging from B2BC strategies and technical implementations.
Involved in from a...
Community Pro focus - Pavilion, The RevOps Collective, and MOps Huddles
Community Personal focus - Lilly Scholars Network
Been a Podcast Guest on:
ScrappyABM - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks
Next Pivot Point - The Personal Side of Being An Ally
Podscribe - Converge Coffee Using Podscribe
SquadCast - Myth Busting: How to Start a Podcast
I see adding value into each of my focuses - either time or resources - rather than making another social media account to connect. People buy from people who deliver great customer experiences all around how our mindset helps to truly connect.
I'm looking for fractional roles in GTM Ops and RevOps particularly focused on...
- End to end data alignment in the entire bowtie model
- GTM facilitation to help marketing and sales teams focus on best implementation
- Create GTM/ABX (account based experience) engines to scale enablement and create sustainable growth for the whole company
Along the way, I've interviewed excellent guests talking about their experiences. And I'm always on the look out for great guests.
Sean Sullivan has hosted 146 Episodes.
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Episode 34: How the EQ Secret Improves Your Marketing Messaging
April 12th, 2019 | Season 2 | 25 mins 48 secs
christine miles, emotional intelligence, eq, equipt, marketing messaging
In this episode, Sean sits down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.
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Episode 33: Focus on Your Marketing Fundamentals
December 7th, 2018 | Season 2 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.
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Episode 32: Play the Way You Practice with Venue Marketing
November 30th, 2018 | Season 2 | 41 mins 52 secs
event marketing, jim martin, product marketing, saas marketing, venue intel, venue intelligence, venue marketing
In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.
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Episode 31: How Referral Systems are Broken and How WarmUp will Fix That
November 16th, 2018 | Season 2 | 22 mins 13 secs
marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup
In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher than any lead source.
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Episode 30: How to Build Customer Journeys with Actionable Tech
November 9th, 2018 | Season 2 | 22 mins 28 secs
claudyne wilder, clear communication, customer experience, torch metrics, torchmetrics, wilder presentations
In this episode, Sean sits down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. They dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. They talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.
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Episode 29: How Indiana University Fosters Experience through Learning Spaces
November 2nd, 2018 | Season 2 | 23 mins 15 secs
customer experience, event marketing, indiana university, julie johnston, learning spaces
In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together.
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Episode 28: Great Customer Experience Starts with the Employees to Market the Business
October 26th, 2018 | Season 2 | 16 mins 32 secs
ben walker, customer experience, podcast transcription, transcription outsourcing
In this episode, Sean sits down with Ben Walker, CEO of Transcription Outsourcing. They dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. They dive deeper in the customer experience starts with the employees. That is where great marketing happens.
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Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners
October 19th, 2018 | Season 2 | 24 mins 35 secs
brett mcgrath, go to market, marketing messaging, rics software, sales messaging
In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.
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Episode 26: How This Marketing Tech Company Listens to Their Customers
October 12th, 2018 | Season 2 | 25 mins 2 secs
ashley ward, content marketing, digital marketing tools, marketing tech, marketing technology, semrush, seo
In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.
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Episode 25: How to You Market HR Program and Health Benefits AND Find the Right Audience
October 5th, 2018 | Season 2 | 20 mins 20 secs
customer experience, dawn lively, fullstack peo, hr marketing, human resources marketing, peo
In this episode, Sean sits down with Dawn Lively, COO of FullStack PEO. They dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suit is not HR.
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Episode 24: How Build Your Brand through Good Messaging
September 28th, 2018 | Season 2 | 25 mins 14 secs
mary shores, messaging, midstate collections, words that work
In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.
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Episode 23: How to Focus on the Customer through the Sales and Delivery Process
September 21st, 2018 | Season 2 | 22 mins 29 secs
customer experience, element three, joe mills, marketing agencies, request for proposal marketing, rfp process, summit strength indianapolis
In this episode, Sean sits down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. They dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.
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Episode 22: How to Build Trust to Improve Your Marketing
September 14th, 2018 | Season 2 | 25 mins 3 secs
customer experience, edwin richardson, marketing strategy, richardson strategy
In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.
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Episode 21: What Design Reveals about Brand Experience
September 7th, 2018 | Season 2 | 31 mins 41 secs
branding chicks, design, marketing design, marketing strategy, nakita pope
In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.
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Episode 20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm
August 31st, 2018 | Season 2 | 33 mins 12 secs
customer experience, josh brammer
In this episode, Sean sits down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. They dive deeper into why customer experience plays such a big role in running a profitable service firm. They talk about the chicken and the egg and A, B, and C clients.
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Episode 19: What are the Two Rules of Marketing and How to Apply to Your Startup
August 24th, 2018 | Season 2 | 36 mins 43 secs
facebook marketing, hr tech, hr tech marketing, marketing tech, marketing technology, mike seidle, work here, workhere
In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup.