Converge Coffee

Episode Archive

Episode Archive

107 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.

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    Episode 11: Marketing an International Design Tech Product

    June 15th, 2018  |  Season 2  |  25 mins 16 secs
    branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar

    In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

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    Episode 10: Paid Acquisition and Media Buying Strategic Steps

    June 8th, 2018  |  Season 2  |  30 mins 57 secs
    customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising

    In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.

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    Episode 9: How Should Product, Customer Success, and Marketing Work Well Together

    May 18th, 2018  |  Season 2  |  32 mins 58 secs
    customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing

    In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

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    Episode 8: Why Marketing Should Focus on Agile and Employee Engagement

    May 4th, 2018  |  Season 2  |  30 mins 30 secs
    agile marketing, agile marketing indy, customer experience, emplify, employee engagement, employee experience, eva jackson

    In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and I talk about her co-founding Agile Marketing Indy and how that plays into her job at Emplify.

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    Episode 7: How Startups and VCs Market Themselves

    April 27th, 2018  |  Season 2  |  37 mins 26 secs
    buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing

    In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

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    Episode 6: Grow Your Event Marketing Through Community Based Relationships

    March 28th, 2018  |  Season 2  |  27 mins 55 secs
    centric indiana, centric indy, customer experience, day of innovation, event marketing, innovation, jason williams

    In this episode, I sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk about Centric's community based focus. Learn how Centric cultivated innovation in Indiana.

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    Episode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing

    March 14th, 2018  |  Season 2  |  36 mins 50 secs
    brent shopp, employee experience, employer brand, ksm consulting, talent brand, talent pipeline, talent strategy, unemployment

    In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.

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    Episode 4: Building an Influencer Marketing SaaS Product

    November 1st, 2017  |  Season 1  |  31 mins 57 secs
    influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo

    In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices.

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    Episode 3: Putting Heart into Your Marketing to Scale Your Company

    October 26th, 2017  |  Season 1  |  33 mins 34 secs
    employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine

    In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88 million in less than 6 months. We go deeper in how she markets and the whole idea of putting heart into your business.

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    Episode 2: Marketing a Growth Hacking Product

    October 16th, 2017  |  Season 1  |  39 mins 23 secs
    affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing

    In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

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    Episode 1: A Novel (Writing) Approach to Content Marketing

    October 9th, 2017  |  Season 1  |  26 mins 29 secs
    content marketing, erik deckers, messaging, writing

    In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.