Converge Coffee - Episodes Archive

Episode 101: How to Be Great at Sales Without Being "Salesy"

July 9th, 2021 | Season 5 | 19 mins

accelawork, customer experience, robby slaughter, sales

In this episode, Sean sits down with Robby Slaughter, Principal at AccelaWork and Author of 5 Books including The New Science of Time Management. They dive into why Robby started to write his new book about better conversations about sales. They go deeper into why most people have apprehensions about selling. Robby explains how we can pivot the negative sales notion into positive, personal relationships by being honest and empathetic along with how companies should support sales people. Robby's focused vibe shows in his tone and is represented how can deconstruct the most complex of problems and create the most simply yet effective solutions for his clients and readers.

Episode 100: How to Launch a Company in Stealth Mode

July 9th, 2021 | Season 5 | 28 mins 35 secs

brett mcgrath, content marketing, customer experience, high alpha, the juice

In this episode, Sean sits down with Brett McGrath, VP of Marketing at The Juice. They dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. They go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.

Episode 99: How to Align Best Customers for Your Services

June 18th, 2021 | Season 5 | 28 mins 18 secs

customer experience, customer stories, joe dudeck, keyhole marketing, marketing services

In this episode, Sean sits down with Joe Dudeck, President + Founder of Keyhole Marketing. They dive into why and how Joe started Keyhole. They go deeper into his experiences with finding the wrong clients at first and he realigned to find the right ones. Joe explains his approach to align content with great customer experiences. Joe shares insights about his podcast, interviewing, and moving to Colorado from Indiana. Joe's always look to the brighter side vibe shows in his tone and is represented in services to capture and share customers' stories.

Episode 98: How to Balance a Well Executed Podcast while Growing an Agency

June 18th, 2021 | Season 5 | 30 mins 23 secs

customer experience, edge of the web radio, erin sparks, marketing agency, podcasting, site strategics

In this episode, Sean sits down with Erin Sparks, President of Site Strategics and Host of EDGE of the Web Radio. They dive into what was the original thought of starting EDGE of the Web Radio podcast - almost 10 year ago. They go deeper into how do you stay on top of such a fast growing medium. Erin shares insights on how balance his agency with highly syndicated podcast. Hint: He found a way to build the podcast as part of his agency. Erin's energetic, fun vibe shows in his tone and is represented in his passions to help others and share how he built momentum with his company.

Episode 97: Create Business Growth by Having Marketing at the Wheel

June 18th, 2021 | Season 5 | 25 mins

allen gannett, bryan wish, bw missions, marketing, messaging, nir eyal, thought leadership

In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.

Episode 96: Trust Your Instincts about Your Customers

March 19th, 2021 | Season 5 | 25 mins 17 secs

customer experience, design, intuition, nested spaces, whitney vredenburgh

In this episode, Sean sits down with Whitney Vredenburgh, CEO at Nested Spaces. They dive into why Whitney started her company. They go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers.

Episode 95: How Focusing on One Segment Maximizes Customer Experience

March 19th, 2021 | Season 5 | 26 mins 6 secs

customer experience, peter birsinger, podcasting, podscribe, technology

In this episode, Sean sits down with Peter Birsinger, CEO & Founder at Podscribe. They dive into why Peter started Podscribe and how the company has evolved. They go deeper into how Peter leads the company on balancing tech improvements while delivering great customer experience. Peter shares insights on what podcasters should focus on this year (2021) and how Podscribe has evolved in more detail to help more podcasters with their transcriptions. Peter's chill, focused, and dry humored vibe shows in his tone and is represented in his passion to help podcasters and pushing life to the max while helping his employees and customers.

Episode 94: How to Spin Off a Company with a Distinct Focus on Product & Customer Experience

March 19th, 2021 | Season 5 | 22 mins 14 secs

customer experience, design on tap, josh mitchell, marketing messaging, product experience, product forward

In this episode, Sean sits down with Josh Mitchell, co-founder at Design on Tap. They dive into why Josh's company spun out another company, Product Forward, from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.

Episode 93: How to Leverage Content Creators to Create Great Customer Experiences

March 19th, 2021 | Season 5 | 26 mins 49 secs

content, customer experience, hyax, jack paxton, messaging, top growth marketing, vyper

In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.

Episode 92: How to Market Locally Online

March 19th, 2021 | Season 5 | 32 mins 5 secs

flint analytics, marketing technology, multi-location marketing, paid media, seo, tim flint

In this episode, Sean sits down with Tim Flint, Principal and Strategist at Flint Analytics. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.

Episode 91: The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right.

March 19th, 2021 | Season 5 | 39 mins 38 secs

customer experience, design, digital products, innovatemap, messaging, mike reynolds, product design, product messaging, product technology, technology

In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.

Episode 90: Adapt to Change by Listening to Your Customers

March 19th, 2021 | Season 5 | 34 mins 24 secs

12 stars media, customer experience, rocky walls, video marketing

In this episode, Sean sits down with Rocky Walls, CEO at 12 Stars Media. They dive into why Rocky started the company over 13 years ago and what changes were made to fit the current customer market. They go deeper into how Rocky's company survived two recessions and the impacts on customer experience. Rocky shares insights how storytelling to deliver great customer experience has changed and what has stayed the same. Rocky's calm demeanor brings you into his story about adjusting to current climates and customer needs.

Episode 89: How to Pivot Your Company to Be More of a Solution Guide

March 19th, 2021 | Season 5 | 25 mins 23 secs

customer experience, iot, mike peck, outside source, solution guide, technology

In this episode, Sean sits down with Mike Peck, CEO at Outside Source. They dive into how Mike started off in marketing which led him to lead OS. They go deeper into how Mike pivoted the company from a marketing agency to an IoT company. Mike shares insights on steps to take pivoting a company to fit client needs. Mike's kind, helpful nature is represented in his stories and analogies to be a guide for his company and clients.

Episode 88: How Leaders Should View the Digital Workplace

March 19th, 2021 | Season 5 | 26 mins 56 secs

customer experience, cx, neil miller, podcasting, the digital workplace, workforce

In this episode, Sean sits down with Neil Miller, host of The Digital Workplace. They dive into why Neil started The Digital Workplace and lessons learned from guests. They go deeper into how why digital meetings are the most pressing need for companies today. Neil shares insights from over 150 podcast episodes and how companies should view work productivity. Neil's deep understanding of mindset gives a unique perspective on workforce being about human beings and how to scale that without being robotic.

Episode 87: Create Great Experience By Focusing on Your Passions and Community

February 5th, 2021 | Season 4 | 25 mins 5 secs

creative mornings, customer experience, design, marketing, ryan hunley, second street creative

In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.

Episode 86: How Building Your Personal Brand Creates Opportunities

February 5th, 2021 | Season 4 | 29 mins 39 secs

adam gulla, customer experience, marketing, personal brand, personal branding

In this episode, Sean sits down with Adam Gulla, Business Development Manager at Briljent. They dive into how Adam went from being a writer to a business development aficionado and building his personal brand. They go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed.