Converge Coffee

Episode Archive

Episode Archive

50 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.

  • Episode 2: Marketing a Growth Hacking Product

    October 16th, 2017  |  39 mins 23 secs
    affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing

    In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

  • Episode 1: A Novel (Writing) Approach to Content Marketing

    October 9th, 2017  |  26 mins 29 secs
    content marketing, erik deckers, messaging, writing

    In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.