In this episode, I sit down with Josh Mitchell, co-founder at Design on Tap. We dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. We go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.