Converge Coffee

Episode Archive

Episode Archive

107 episodes of Converge Coffee since the first episode, which aired on October 9th, 2017.

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    Episode 75: Marrying Digital with a Personal Experience

    October 23rd, 2020  |  Season 4  |  39 mins 53 secs
    avex designs, customer experience, design, dtc brands, ecommerce, john surdakowski, shopify plus, shopify plus partner

    In this episode, I sit down with John Surdakowski, founder of Avex Designs. We dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. We go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.

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    Episode 74: Not Only Knowing the Tech, You Need to Have the Focus and Drive

    October 23rd, 2020  |  Season 4  |  31 mins 35 secs
    amazon, darrell alfonso, martech, messaging, personal branding

    In this episode, I sit down with Darrell Alfonso, an award winning Martech and marketing operations professional . We dive into how life at Amazon has been treating him his first few years. We go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.

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    Episode 73: Building a Listening Culture to Redefine Sales and Customer Experience

    October 23rd, 2020  |  Season 4  |  43 mins 49 secs
    adam grossman, b2b sales, customer experience, the selling factory

    In this episode, I sit down with Adam Grossman, co-founder of the Selling Factory. We dive into why he helped start the Selling Factory. We go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.

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    Episode 72: How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.

    October 23rd, 2020  |  Season 4  |  19 mins 29 secs
    customer experience, dreamfuel, kevin bailey, messaging

    In this episode, I sit down with Kevin Bailey, CEO of Dreamfuel. We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.

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    Episode 71: Understanding the Development Mind to Help Consumers

    October 23rd, 2020  |  Season 4  |  24 mins 53 secs
    consumer experience, customer experience, lumavate, mobile matters, no code, real marketers podcast, stephanie cox

    In this episode, I sit down with Stephanie Cox, VP of Sales and Marketing at Lumavate. We dive into what's new what No Code means and how Lumavate has leveraged this. We go deeper into progressive web apps and how companies are taking advantage. Stephanie also gives insight from her podcast, Mobile Matter, and hints on Real Marketers podcast the company released this year.

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    Episode 70: Testing Fast and Not Failing Fast

    October 23rd, 2020  |  Season 4  |  18 mins 48 secs
    bonjoro, customer experience, marketing lessons, matt barnett, messaging

    In this episode, I sit down with Matt Barnett, Papa Bear at Bonjoro. We dive into Matt's early days in his career and the school of hard knocks. We go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.

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    Episode 69: Build Your Brand - Beyond the Resume and Create Trust

    October 23rd, 2020  |  Season 4  |  23 mins 35 secs
    anthony gaenzle, brand building, brand storytelling, messaging, personal branding

    In this episode, I sit down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. We dive into Anthony's journey of building his personal brand. We go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.

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    Episode 68: Establishing a Focus Around Your Branding and Your Customers

    October 23rd, 2020  |  Season 4  |  17 mins 3 secs
    customer experience, integrated sports nutrition, marketing lessons, mike strohl, red leaf nutrition

    In this episode, I sit down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Lead Nutrition. We dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. We go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.

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    Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing

    October 23rd, 2020  |  Season 4  |  25 mins 2 secs
    chip wade, customer experience, design, digital interactive technology, marketing tech, marketing technology, martech, technology, wade works creative

    In this episode, I sit down with Chip Wade, owner and lead designer at Wade Works Creative. We dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. We do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

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    Episode 66: Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story

    October 23rd, 2020  |  Season 4  |  19 mins 46 secs
    am kittle consulting, brand story, kenzie kittle, messaging, social influencers, social media, social media influencers

    In this episode, I sit down with Kenzie Kittle, Founder of A.M. Kittle Consulting, a digital marketing agency. We dive into Kenzie's background and how she ended up focusing on a brand's story via social media . We go deeper into her agency's technique working with social media influencers.

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    Episode 65: Creating Your Brand's Story

    October 23rd, 2020  |  Season 4  |  18 mins 17 secs
    brand storytelling, caffeine marketing, evan knox, messaging, story brand, story telling

    In this episode, I sit down with Evan Knox, CMO of Caffeine Marketing. We dive into why Evan started his marketing company. We go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.

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    Episode 64: Marketing Software Having Your Back

    October 23rd, 2020  |  Season 4  |  20 mins 24 secs
    eric vardon, marketing security software, marketing technology, martech, morphio, morphio ai, technology

    In this episode, I sit down with Eric Vardon, CEO at Morphio. We dive into why Eric started Morphio. We go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.

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    Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace

    October 23rd, 2020  |  Season 4  |  26 mins 24 secs
    amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology

    In this episode, I sit down with Peter Lazarz, former VP of Marketing at SupplyKick. We dive into B2C marketing and what makes that different than B2B in his former roles. We go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.

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    Episode 62: Help Others Solve Their Problems

    October 23rd, 2020  |  Season 4  |  14 mins 11 secs
    creative storytelling, josh miles, messaging, psm show, the obsessed show

    In this episode, I sit down with Josh Miles, CMO, keynote speakers, and caffeine addict. We dive into how Josh became the CMO at SMPS. We go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show and the PSM Show.

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    Episode 61: Make Your Experiences Matter. Marketing in a One Button Click World.

    October 23rd, 2020  |  Season 4  |  25 mins 1 sec
    12by12, adam voss, content production, echelon design, messaging, video content

    In this episode, I sit down with Adam Voss, Executive Creative Producer, at Echelon Design. We dive into why Echelon makes the statement, "Make Your Experience Matter". We go deeper into the company's 12for12, an Amazon Prime award winning show. We chat about how to generate great content in post production.

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    Episode 60: Focusing Your Product to Serve Your Customers

    January 31st, 2020  |  Season 3  |  20 mins 24 secs
    customer engagement, customer service, jack paxton, messaging, startup marketing, vyper, vyper.io

    In this episode, I sit down with Jack Paxton, co-founder of Vyper.io. We dive into what's new with Vyper since over a year since the last recording. We go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.