In this episode, I sit down with Rocky Walls, CEO at 12 Stars Media. We dive into why Rocky started the company over 13 years ago and what changes were made to fit the current customer market. We go deeper into how Rocky's company survived two recessions and the impacts on customer experience. Rocky shares insights how storytelling to deliver great customer experience has changed and what has stayed the same. Rocky's calm demeanor brings you into his story about adjusting to current climates and customer needs.