A Novel (Writing) Approach to Content Marketing

Episode 1 · October 9th, 2017 · 26 mins 29 secs

About this Episode

In this episode, I sit down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.