Converge Coffee

Learn from Experts Like They Were Right Across a Coffee Table

About the show

Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table.

Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why.

We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 marketing success cores.

Episodes

  • Episode 34: How the EQ Secret Improves Your Marketing Messaging

    April 12th, 2019  |  25 mins 48 secs
    christine miles, emotional intelligence, eq, equipt, marketing messaging

    In this episode, I sit down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). We dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.

  • Episode 33: Focus on Your Marketing Fundamentals

    December 7th, 2018  |  37 mins 57 secs
    marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast

    In this episode, I sit down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.

  • Episode 32: Play the Way You Practice with Venue Marketing

    November 30th, 2018  |  41 mins 52 secs
    event marketing, jim martin, product marketing, saas marketing, venue intel, venue intelligence, venue marketing

    In this episode, I sit down with Jim Martin, Founder and President of Venue Intelligence. We dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operations, and marketing at any company.

  • Episode 31: How Referral Systems are Broken and How WarmUp will Fix That

    November 16th, 2018  |  22 mins 13 secs
    marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup

    In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher than any lead source.

  • Episode 30: How to Build Customer Journeys with Actionable Tech

    November 9th, 2018  |  22 mins 28 secs
    claudyne wilder, clear communication, customer experience, torch metrics, torchmetrics, wilder presentations

    In this episode, I sit down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. We dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. We talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.

  • Episode 29: How Indiana University Fosters Experience through Learning Spaces

    November 2nd, 2018  |  23 mins 15 secs
    customer experience, event marketing, indiana university, julie johnston, learning spaces

    In this episode, I sit down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. We dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. We talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together.

  • Episode 28: Great Customer Experience Starts with the Employees to Market the Business

    October 26th, 2018  |  16 mins 32 secs
    ben walker, customer experience, podcast transcription, transcription outsourcing

    In this episode, I sit down with Ben Walker, CEO of Transcription Outsourcing. We dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. We dive deeper in the customer experience starts with the employees. That is where great marketing happens.

  • Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners

    October 19th, 2018  |  24 mins 35 secs
    brett mcgrath, go to market, marketing messaging, rics software, sales messaging

    In this episode, I sit down with Brett McGrath, VP for Go to Market at RICS Software. We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows.

  • Episode 26: How This Marketing Tech Company Listens to Their Customers

    October 12th, 2018  |  25 mins 2 secs
    ashley ward, content marketing, digital marketing tools, marketing tech, marketing technology, semrush, seo

    In this episode, I sit down with Ashley Ward, digital marketing strategist at SEMrush. We dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. We dive deeper into how tech moves with peoples' needs.

  • Episode 25: How to You Market HR Program and Health Benefits AND Find the Right Audience

    October 5th, 2018  |  20 mins 20 secs
    customer experience, dawn lively, fullstack peo, hr marketing, human resources marketing, peo

    In this episode, I sit down with Dawn Lively, COO of FullStack PEO. We dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suite is not HR.

  • Episode 24: How Build Your Brand through Good Messaging

    September 28th, 2018  |  25 mins 14 secs
    mary shores, messaging, midstate collections, words that work

    In this episode, I sit down with Mary Shores, owner of Midstate Collections and author of Words That Work. We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.

  • Episode 23: How to Focus on the Customer through the Sales and Delivery Process

    September 21st, 2018  |  22 mins 29 secs
    customer experience, element three, joe mills, marketing agencies, request for proposal marketing, rfp process, summit strength indianapolis

    In this episode, I sit down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.

  • Episode 22: How to Build Trust to Improve Your Marketing

    September 14th, 2018  |  25 mins 3 secs
    customer experience, edwin richardson, marketing strategy, richardson strategy

    In this episode, I sit down with Edwin Richardson, owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

  • Episode 21: What Design Reveals about Brand Experience

    September 7th, 2018  |  31 mins 41 secs
    branding chicks, design, marketing design, marketing strategy, nakita pope

    In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

  • Episode 20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm

    August 31st, 2018  |  33 mins 12 secs
    customer experience, josh brammer

    In this episode, I sit down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in running a profitable service firm. We talk about the chicken and the egg and A, B, and C clients.

  • Episode 19: What are the Two Rule of Marketing and How to Apply to Your Startup

    August 24th, 2018  |  36 mins 43 secs
    facebook marketing, hr tech, hr tech marketing, marketing tech, marketing technology, mike seidle, work here, workhere

    In this episode, I sit down with Mike Seidle, co-founder and COO of WorkHere. We dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. We talk about how customer experience is the backbone to any startup.