Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table.
Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why.
We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 marketing success cores.
September 21st, 2018 | 22 mins 29 secs
customer experience, element three, joe mills, marketing agencies, request for proposal marketing, rfp process, summit strength indianapolis
In this episode, I sit down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.
September 14th, 2018 | 25 mins 3 secs
customer experience, edwin richardson, marketing strategy, richardson strategy
In this episode, I sit down with Edwin Richardson, owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.
September 7th, 2018 | 31 mins 41 secs
branding chicks, design, marketing design, marketing strategy, nakita pope
In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.
August 31st, 2018 | 33 mins 12 secs
customer experience, josh brammer
In this episode, I sit down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in running a profitable service firm. We talk about the chicken and the egg and A, B, and C clients.
August 24th, 2018 | 36 mins 43 secs
facebook marketing, hr tech, hr tech marketing, marketing tech, marketing technology, mike seidle, work here, workhere
In this episode, I sit down with Mike Seidle, co-founder and COO of WorkHere. We dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. We talk about how customer experience is the backbone to any startup.
August 17th, 2018 | 29 mins 27 secs
andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy
In this episode, I sit down with Andrew Curtis, president and creative of Fuel VM. We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.
August 10th, 2018 | 19 mins 3 secs
&marketing, and marketing, marketing strategy, outsource marketing company, outsource marketing firm, raj kapur, rajat kapur, relationship marketing
In this episode, I sit down with Raj Kapur, managing director of &Marketing. We dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.
August 3rd, 2018 | 27 mins 55 secs
apprenace, customer experience, internship marketing, internship programs, paul waltz
In this episode, I sit down with Paul Waltz, program director at Apprenace. We dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.
July 27th, 2018 | 30 mins 20 secs
design, johnathan grzybowski, penji
In this episode, I sit down with Johnathan Grzybowski, co-founder of Penji. We dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.
July 20th, 2018 | 29 mins 9 secs
casey gauss, customer experience, viral launch
In this episode, I sit down with Casey Gauss, Founder and CEO of Viral Launch. We dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers.
July 13th, 2018 | 26 mins 39 secs
blockchain, blockchain marketing, jeremy epstein, marketing tech, marketing technology, martech
In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.
June 22nd, 2018 | 35 mins 3 secs
buyer experience, customer experience, erik deckers, messaging, personal branding, speaking, writing
In this episode, I sit down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, we talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.
June 15th, 2018 | 25 mins 16 secs
branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar
In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.
June 8th, 2018 | 30 mins 57 secs
customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.
May 18th, 2018 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.
May 4th, 2018 | 30 mins 30 secs
agile marketing, agile marketing indy, customer experience, emplify, employee engagement, employee experience, eva jackson
In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and I talk about her co-founding Agile Marketing Indy and how that plays into her job at Emplify.