Converge Coffee

Learn from Experts Like They Were Right Across a Coffee Table

About the show

Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table.

Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why.

We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 marketing success cores.

Episodes

  • Episode 50: Marketers Arent the Only Storytellers

    October 18th, 2019  |  24 mins 39 secs
    customer experience, marketing messaging, wes windham, woven, woven teams

    In this episode, I sit down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.

  • Episode 49: Using Social Media Enabled eBooks to Market Your Book

    October 15th, 2019  |  34 mins 11 secs
    ahathat, customer experience, mitchell levy, the aha guy

    In this episode, I sit down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. We dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. We end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.

  • Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience

    October 14th, 2019  |  15 mins 10 secs
    california closets, conventional marketing, customer experience, experimental marketing, marcus hall, marketing design

    In this episode, I sit down with Marcus Hall, President and Partner of California Closets. We dive into how you marry design and tech together. We go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.

  • Episode 47: How Design Leads to Better Customer Engagement

    October 13th, 2019  |  17 mins 34 secs
    customer experience, default design, marketing design, nemanja zivkovic

    In this episode, I sit down with Nemanja Zivkovic, Director of Operations at Default Design. We dive into why defining conversions first is important. We go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.

  • Episode 46: Lessons from Starting Up

    October 12th, 2019  |  22 mins 26 secs
    customer experience, jeroen corthout, marketing technology, martech, salesflare

    In this episode, I sit down with Jeroen Corthout, co-founder and CEO of Salesflare. We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product.

  • Episode 45: Building Great Paid Digital Media Structures

    October 11th, 2019  |  23 mins 6 secs
    elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising

    In this episode, I sit down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

  • Episode 44: The Growth of Podcasting

    October 10th, 2019  |  22 mins 51 secs
    begin podcasting now, growth now movement, justin schenck, podcast marketing, podcasting

    In this episode, I sit down with Justin Schenck, Founder of Growth Now Movement and Begin Podcasting Now. We dive into why he started his podcast businesses. We go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcast is going.

  • Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table

    October 9th, 2019  |  19 mins 56 secs
    digital advertising, doug mankiewicz, marketing technology, martech, orange142

    In this episode, I sit down with Doug Mankiewicz, VP of Business Development at Orange142. We dive into how his team sells digital advertising solutions to national and international clients. We go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.

  • Episode 42: Messaging in a Wild West Industry

    October 8th, 2019  |  27 mins 28 secs
    clearobject, iot marketing, john mcdonald, marketing messaging

    In this episode, I sit down with John McDonald, CEO of ClearObject. We dive into how his team markets internet of things (IoT). We go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.

  • Episode 41: Creating Mad Marketing with Customer Experience

    October 7th, 2019  |  27 mins 43 secs
    anthony duncan, customer experience, mohammed m. mahdi, the mad optimist

    In this episode, I sit down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. We dive into why they started the company. We go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.

  • Episode 40: Agile Marketing Framework

    October 6th, 2019  |  25 mins 9 secs
    agile marketing, anthony coppedge, customer experience

    In this episode, I sit down with Anthony Coppedge, Agile Marketing Consultant. We dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. We go deeper into how to build an agile framework for marketing. We end chatting about actual and actionable experiences others can take from Anthony's advice.

  • Episode 39: Message Testing with Micro Experiments and Simplicity

    October 5th, 2019  |  22 mins 14 secs
    jumblethink, marketing messaging, michael woodward, test marketing messaging

    In this episode, I sit down with Michael Woodward, CEO and Founder of jumbleThink. We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.

  • Episode 38: Performance Based Marketing

    October 4th, 2019  |  18 mins 57 secs
    customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter

    In this episode, I sit down with Marcia Barnes, CEO and Founder of Valve+Meter. We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.

  • Episode 37: Building out Partnerships to Serve Locals

    October 3rd, 2019  |  21 mins 43 secs
    customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza

    In this episode, I sit down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. We dive into how Kristin started Project Alianza and the unique marketing approach the company has. We dive deeper into understanding who we are marketing to and importance knowing what people need.

  • Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers

    October 2nd, 2019  |  30 mins 29 secs
    customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners

    In this episode, I sit down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.

  • Episode 35: How to Learn from Marketing Failures and Grow the Company

    October 1st, 2019  |  18 mins 34 secs
    customer experience, kyle lacy, lessonly, marketing messaging, marketing tech

    In this episode, I sit down with Kyle Lacy, CMO at Lessonly. We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever.