Converge Coffee

Learn from Experts Like They Were Right Across a Coffee Table

About the show

Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table.

Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why.

We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 marketing success cores.

Episodes

  • Episode 28: Great Customer Experience Starts with the Employees to Market the Business

    October 26th, 2018  |  16 mins 32 secs
    ben walker, customer experience, podcast transcription, transcription outsourcing

    In this episode, I sit down with Ben Walker, CEO of Transcription Outsourcing. We dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. We dive deeper in the customer experience starts with the employees. That is where great marketing happens.

  • Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners

    October 19th, 2018  |  24 mins 35 secs
    brett mcgrath, go to market, marketing messaging, rics software, sales messaging

    In this episode, I sit down with Brett McGrath, VP for Go to Market at RICS Software. We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows.

  • Episode 26: How This Marketing Tech Company Listens to Their Customers

    October 12th, 2018  |  25 mins 2 secs
    ashley ward, content marketing, digital marketing tools, marketing tech, marketing technology, semrush, seo

    In this episode, I sit down with Ashley Ward, digital marketing strategist at SEMrush. We dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. We dive deeper into how tech moves with peoples' needs.

  • Episode 25: How to You Market HR Program and Health Benefits AND Find the Right Audience

    October 5th, 2018  |  20 mins 20 secs
    customer experience, dawn lively, fullstack peo, hr marketing, human resources marketing, peo

    In this episode, I sit down with Dawn Lively, COO of FullStack PEO. We dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suite is not HR.

  • Episode 24: How Build Your Brand through Good Messaging

    September 28th, 2018  |  25 mins 14 secs
    mary shores, messaging, midstate collections, words that work

    In this episode, I sit down with Mary Shores, owner of Midstate Collections and author of Words That Work. We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.

  • Episode 23: How to Focus on the Customer through the Sales and Delivery Process

    September 21st, 2018  |  22 mins 29 secs
    customer experience, element three, joe mills, marketing agencies, request for proposal marketing, rfp process, summit strength indianapolis

    In this episode, I sit down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.

  • Episode 22: How to Build Trust to Improve Your Marketing

    September 14th, 2018  |  25 mins 3 secs
    customer experience, edwin richardson, marketing strategy, richardson strategy

    In this episode, I sit down with Edwin Richardson, owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.

  • Episode 21: What Design Reveals about Brand Experience

    September 7th, 2018  |  31 mins 41 secs
    branding chicks, design, marketing design, marketing strategy, nakita pope

    In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

  • Episode 20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm

    August 31st, 2018  |  33 mins 12 secs
    customer experience, josh brammer

    In this episode, I sit down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in running a profitable service firm. We talk about the chicken and the egg and A, B, and C clients.

  • Episode 19: What are the Two Rule of Marketing and How to Apply to Your Startup

    August 24th, 2018  |  36 mins 43 secs
    facebook marketing, hr tech, hr tech marketing, marketing tech, marketing technology, mike seidle, work here, workhere

    In this episode, I sit down with Mike Seidle, co-founder and COO of WorkHere. We dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. We talk about how customer experience is the backbone to any startup.

  • Episode 18: Why Design Thinking Helps Find the Right Customers

    August 17th, 2018  |  29 mins 27 secs
    andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy

    In this episode, I sit down with Andrew Curtis, president and creative of Fuel VM. We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

  • Episode 17: Why Marketing is a Partnership and NOT a Transaction

    August 10th, 2018  |  19 mins 3 secs
    &marketing, and marketing, marketing strategy, outsource marketing company, outsource marketing firm, raj kapur, rajat kapur, relationship marketing

    In this episode, I sit down with Raj Kapur, managing director of &Marketing. We dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.

  • Episode 16: How to Market Internship Programs

    August 3rd, 2018  |  27 mins 55 secs
    apprenace, customer experience, internship marketing, internship programs, paul waltz

    In this episode, I sit down with Paul Waltz, program director at Apprenace. We dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.

  • Episode 15: How to Build a Community with Design

    July 27th, 2018  |  30 mins 20 secs
    design, johnathan grzybowski, penji

    In this episode, I sit down with Johnathan Grzybowski, co-founder of Penji. We dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.

  • Episode 14: How Helping Your Current Customers Builds Your Marketing

    July 20th, 2018  |  29 mins 9 secs
    casey gauss, customer experience, viral launch

    In this episode, I sit down with Casey Gauss, Founder and CEO of Viral Launch. We dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers.

  • Episode 13: Going All in Blockchain Marketing

    July 13th, 2018  |  26 mins 39 secs
    blockchain, blockchain marketing, jeremy epstein, marketing tech, marketing technology, martech

    In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.