Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table.
Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why.
We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 marketing success cores.
October 16th, 2017 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.
October 9th, 2017 | 26 mins 29 secs
content marketing, erik deckers, messaging, writing
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.