Episode 31

How Referral Systems are Broken and How WarmUp will Fix That

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November 16th, 2018

22 mins 13 secs

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sales technology sales tech marketing technology marketing tech referral marketing warm up warmup mike hurley

About this Episode

In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher than any lead source.