Episode 24: How Build Your Brand through Good Messaging

In this episode, I sit down with Mary Shores, owner of Midstate Collections and author of Words That Work. We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.