In this episode, I sit down with Jen Marr. We dive into why Jen started Inspiring Comfort and why comfort creates better experiences and sustains relationships better than empathy. We go deeper into her research on why people haven't been equipped to create comfortable environments. NOTE: Jen spent extensive time at crisis areas like Sandy Hook to research how comfort helps with positive healing impacts. Jen explains how this can translate to less critical experiences through marketing and customer experience. Jen shares insights on how comfort can bring back human connectedness in this very digitally, yet disconnected world. Jen's comforting and kind tone shows how passionate she is about helping others with understanding what comfort is and programs around facilitating those behaviors.