Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
We found 10 episodes of Converge Coffee with the tag “customer experience”.
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Episode 49: Using Social Media Enabled eBooks to Market Your Book
October 15th, 2019 | Season 3 | 34 mins 11 secs
ahathat, customer experience, mitchell levy, the aha guy
In this episode, Sean sits down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. They dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. They end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.
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Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience
October 14th, 2019 | Season 3 | 15 mins 10 secs
california closets, conventional marketing, customer experience, experimental marketing, marcus hall, marketing design
In this episode, Sean sits down with Marcus Hall, President and Partner of California Closets. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.
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Episode 47: How Design Leads to Better Customer Engagement
October 13th, 2019 | Season 3 | 17 mins 34 secs
customer experience, default design, marketing design, nemanja zivkovic
In this episode, Sean sits down with Nemanja Zivkovic, Director of Operations at Default Design. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.
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Episode 46: Lessons from Starting Up
October 12th, 2019 | Season 3 | 22 mins 26 secs
customer experience, jeroen corthout, marketing technology, martech, salesflare
In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.
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Episode 41: Creating Mad Marketing with Customer Experience
October 7th, 2019 | Season 3 | 27 mins 43 secs
anthony duncan, customer experience, mohammed m. mahdi, the mad optimist
In this episode, Sean sits down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. They dive into why they started the company. They go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.
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Episode 40: Agile Marketing Framework
October 6th, 2019 | Season 3 | 25 mins 9 secs
agile marketing, anthony coppedge, customer experience
In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice.
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Episode 38: Performance Based Marketing
October 4th, 2019 | Season 3 | 18 mins 57 secs
customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter
In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.
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Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers
October 2nd, 2019 | Season 3 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.
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Episode 35: How to Learn from Marketing Failures and Grow the Company
October 1st, 2019 | Season 3 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.
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Episode 30: How to Build Customer Journeys with Actionable Tech
November 9th, 2018 | Season 2 | 22 mins 28 secs
claudyne wilder, clear communication, customer experience, torch metrics, torchmetrics, wilder presentations
In this episode, Sean sits down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. They dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. They talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.