November 15th, 2019 | 25 mins 5 secs
customer experience, kate swanson, membership experience, zworks
In this episode, I sit down with Kate Swanson, Executive Director of zWORKS, a co-working and entrepreneurial center in Zionsville, Indiana and former Executive Director of the Mitch Daniels Leadership Foundation. We dive into fostering an entrepreneurial community is so important to the economic growth of an area. We go deeper what makes co-working spaces work and how to harness community partners' benefits.
October 25th, 2019 | 19 mins 31 secs
customer experience, employee engagement, ironstrike, messaging, myra cocca, strategic communications
In this episode, I sit down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. We dive into why Myra started her company. We go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.
October 18th, 2019 | 24 mins 39 secs
customer experience, marketing messaging, wes windham, woven, woven teams
In this episode, I sit down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.
October 15th, 2019 | 34 mins 11 secs
ahathat, customer experience, mitchell levy, the aha guy
In this episode, I sit down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. We dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. We end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.
October 14th, 2019 | 15 mins 10 secs
california closets, conventional marketing, customer experience, experimental marketing, marcus hall, marketing design
In this episode, I sit down with Marcus Hall, President and Partner of California Closets. We dive into how you marry design and tech together. We go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.
October 13th, 2019 | 17 mins 34 secs
customer experience, default design, marketing design, nemanja zivkovic
In this episode, I sit down with Nemanja Zivkovic, Director of Operations at Default Design. We dive into why defining conversions first is important. We go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.
October 12th, 2019 | 22 mins 26 secs
customer experience, jeroen corthout, marketing technology, martech, salesflare
In this episode, I sit down with Jeroen Corthout, co-founder and CEO of Salesflare. We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product.
October 7th, 2019 | 27 mins 43 secs
anthony duncan, customer experience, mohammed m. mahdi, the mad optimist
In this episode, I sit down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. We dive into why they started the company. We go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.
October 6th, 2019 | 25 mins 9 secs
agile marketing, anthony coppedge, customer experience
In this episode, I sit down with Anthony Coppedge, Agile Marketing Consultant. We dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. We go deeper into how to build an agile framework for marketing. We end chatting about actual and actionable experiences others can take from Anthony's advice.
October 4th, 2019 | 18 mins 57 secs
customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter
In this episode, I sit down with Marcia Barnes, CEO and Founder of Valve+Meter. We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.