October 2nd, 2019 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, I sit down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.
October 1st, 2019 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, I sit down with Kyle Lacy, CMO at Lessonly. We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever.
November 9th, 2018 | 22 mins 28 secs
claudyne wilder, clear communication, customer experience, torch metrics, torchmetrics, wilder presentations
In this episode, I sit down with Claudyne Wilder, president of Wilder Presentations and founder of TorchMetrics. We dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. We talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves.
November 2nd, 2018 | 23 mins 15 secs
customer experience, event marketing, indiana university, julie johnston, learning spaces
In this episode, I sit down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. We dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. We talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together.
October 26th, 2018 | 16 mins 32 secs
ben walker, customer experience, podcast transcription, transcription outsourcing
In this episode, I sit down with Ben Walker, CEO of Transcription Outsourcing. We dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. We dive deeper in the customer experience starts with the employees. That is where great marketing happens.
October 5th, 2018 | 20 mins 20 secs
customer experience, dawn lively, fullstack peo, hr marketing, human resources marketing, peo
In this episode, I sit down with Dawn Lively, COO of FullStack PEO. We dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suite is not HR.
September 21st, 2018 | 22 mins 29 secs
customer experience, element three, joe mills, marketing agencies, request for proposal marketing, rfp process, summit strength indianapolis
In this episode, I sit down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company.
September 14th, 2018 | 25 mins 3 secs
customer experience, edwin richardson, marketing strategy, richardson strategy
In this episode, I sit down with Edwin Richardson, owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.
August 31st, 2018 | 33 mins 12 secs
customer experience, josh brammer
In this episode, I sit down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in running a profitable service firm. We talk about the chicken and the egg and A, B, and C clients.
August 3rd, 2018 | 27 mins 55 secs
apprenace, customer experience, internship marketing, internship programs, paul waltz
In this episode, I sit down with Paul Waltz, program director at Apprenace. We dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people.