Converge Coffee

Learn from Experts Like They Were Right Across a Coffee Table

About the show

Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table.

This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.

We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.


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    Episode 53: The Evolution of PR and Creating a PR Process

    November 8th, 2019  |  Season 3  |  15 mins 53 secs
    hostetler pr, hostetler public relations, messaging, pr, public relations, rae hostetler

    In this episode, Sean sits down with Rae Hostetler, Founder of Hostetler Public Relations. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands.

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    Episode 52: Small Actions Make Big Impact Using Design Thinking

    November 1st, 2019  |  Season 3  |  20 mins 46 secs
    collabo creative, design, design thinking, terri wada

    In this episode, Sean sits down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples.

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    Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too.

    October 25th, 2019  |  Season 3  |  19 mins 31 secs
    customer experience, employee engagement, ironstrike, messaging, myra cocca, strategic communications

    In this episode, Sean sits down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.

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    Episode 50: Marketers Arent the Only Storytellers

    October 18th, 2019  |  Season 3  |  24 mins 39 secs
    customer experience, marketing messaging, wes windham, woven, woven teams

    In this episode, Sean sits down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. They dive into why Wes wanted to get into help solve the hiring process with Woven. They go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.

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    Episode 49: Using Social Media Enabled eBooks to Market Your Book

    October 15th, 2019  |  Season 3  |  34 mins 11 secs
    ahathat, customer experience, mitchell levy, the aha guy

    In this episode, Sean sits down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. They dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. They end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.

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    Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience

    October 14th, 2019  |  Season 3  |  15 mins 10 secs
    california closets, conventional marketing, customer experience, experimental marketing, marcus hall, marketing design

    In this episode, Sean sits down with Marcus Hall, President and Partner of California Closets. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.

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    Episode 47: How Design Leads to Better Customer Engagement

    October 13th, 2019  |  Season 3  |  17 mins 34 secs
    customer experience, default design, marketing design, nemanja zivkovic

    In this episode, Sean sits down with Nemanja Zivkovic, Director of Operations at Default Design. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.

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    Episode 46: Lessons from Starting Up

    October 12th, 2019  |  Season 3  |  22 mins 26 secs
    customer experience, jeroen corthout, marketing technology, martech, salesflare

    In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.

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    Episode 45: Building Great Paid Digital Media Structures

    October 11th, 2019  |  Season 3  |  23 mins 6 secs
    elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising

    In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

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    Episode 44: The Growth of Podcasting

    October 10th, 2019  |  Season 3  |  22 mins 51 secs
    begin podcasting now, growth now movement, justin schenck, podcast marketing, podcasting

    In this episode, Sean sits down with Justin Schenck, Founder of Growth Now Movement and Begin Podcasting Now. They dive into why he started his podcast businesses. They go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcast is going.

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    Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table

    October 9th, 2019  |  Season 3  |  19 mins 56 secs
    digital advertising, doug mankiewicz, marketing technology, martech, orange142

    In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.

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    Episode 42: Messaging in a Wild West Industry

    October 8th, 2019  |  Season 3  |  27 mins 28 secs
    clearobject, iot marketing, john mcdonald, marketing messaging

    In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.

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    Episode 41: Creating Mad Marketing with Customer Experience

    October 7th, 2019  |  Season 3  |  27 mins 43 secs
    anthony duncan, customer experience, mohammed m. mahdi, the mad optimist

    In this episode, Sean sits down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. They dive into why they started the company. They go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.

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    Episode 40: Agile Marketing Framework

    October 6th, 2019  |  Season 3  |  25 mins 9 secs
    agile marketing, anthony coppedge, customer experience

    In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice.

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    Episode 39: Message Testing with Micro Experiments and Simplicity

    October 5th, 2019  |  Season 3  |  22 mins 14 secs
    jumblethink, marketing messaging, michael woodward, test marketing messaging

    In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.

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    Episode 38: Performance Based Marketing

    October 4th, 2019  |  Season 3  |  18 mins 57 secs
    customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter

    In this episode, Sean sits down with Marcia Barnes, CEO and Founder of Valve+Meter. They dive into Marcia's extensive marketing background and why she chose to start a marketing agency. They dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.