Converge Coffee

Learn from Experts Like They Were Right Across a Coffee Table

About the show

Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table.

This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.

We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.

Episodes

  • Poster Image

    Episode 69: Build Your Brand - Beyond the Resume and Create Trust

    October 23rd, 2020  |  Season 4  |  23 mins 35 secs
    anthony gaenzle, brand building, brand storytelling, messaging, personal branding

    In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. They dive into Anthony's journey of building his personal brand. They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.

  • Poster Image

    Episode 68: Establishing a Focus Around Your Branding and Your Customers

    October 23rd, 2020  |  Season 4  |  17 mins 3 secs
    customer experience, integrated sports nutrition, marketing lessons, mike strohl, red leaf nutrition

    In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Lead Nutrition. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.

  • Poster Image

    Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing

    October 23rd, 2020  |  Season 4  |  25 mins 2 secs
    chip wade, customer experience, design, digital interactive technology, marketing tech, marketing technology, martech, technology, wade works creative

    In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

  • Poster Image

    Episode 66: Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story

    October 23rd, 2020  |  Season 4  |  19 mins 46 secs
    am kittle consulting, brand story, kenzie kittle, messaging, social influencers, social media, social media influencers

    In this episode, Sean sits down with Kenzie Kittle, Founder of A.M. Kittle Consulting, a digital marketing agency. They dive into Kenzie's background and how she ended up focusing on a brand's story via social media. They go deeper into her agency's technique working with social media influencers.

  • Poster Image

    Episode 65: Creating Your Brand's Story

    October 23rd, 2020  |  Season 4  |  18 mins 17 secs
    brand storytelling, caffeine marketing, evan knox, messaging, story brand, story telling

    In this episode, Sean sits down with Evan Knox, CMO of Caffeine Marketing. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.

  • Poster Image

    Episode 64: Marketing Software Having Your Back

    October 23rd, 2020  |  Season 4  |  20 mins 24 secs
    eric vardon, marketing security software, marketing technology, martech, morphio, morphio ai, technology

    In this episode, Sean sits down with Eric Vardon, CEO at Morphio. They dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.

  • Poster Image

    Episode 63: Helping Brands the Market Products in the "Elephant in the Room" Marketplace

    October 23rd, 2020  |  Season 4  |  26 mins 24 secs
    amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology

    In this episode, Sean sits down with Peter Lazarz, VP of Marketing at SupplyKick. They dive into B2C marketing and what makes that different than B2B in his former roles. They go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.

  • Poster Image

    Episode 62: Help Others Solve Their Problems

    October 23rd, 2020  |  Season 4  |  14 mins 11 secs
    creative storytelling, josh miles, messaging, psm show, the obsessed show

    In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at SMPS. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show and the PSM Show.

  • Poster Image

    Episode 61: Make Your Experiences Matter. Marketing in a One Button Click World.

    October 23rd, 2020  |  Season 4  |  25 mins 1 sec
    12by12, adam voss, content production, echelon design, messaging, video content

    In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at Echelon Design. They dive into why Echelon makes the statement, "Make Your Experience Matter". They go deeper into the company's 12for12, an Amazon Prime award winning show. They chat about how to generate great content in post production.

  • Poster Image

    Episode 60: Focusing Your Product to Serve Your Customers

    January 31st, 2020  |  Season 3  |  20 mins 24 secs
    customer engagement, customer service, jack paxton, messaging, startup marketing, vyper, vyper.io

    In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.

  • Poster Image

    Episode 59: How to Nurture and Evolve a Company's Brand

    January 24th, 2020  |  Season 3  |  23 mins 23 secs
    competitive advantage, holly enneking, lev, lev digital, levlife, marketing evolution, messaging

    In this episode, Sean sits down with Holly Enneking, VP of Marketing at Lev Digital. They dive into what enticed her to lead Lev's marketing. They go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives.

  • Poster Image

    Episode 58: How to Build Your Online Brand from the Ground Up

    January 17th, 2020  |  Season 3  |  15 mins 31 secs
    joe auer, mattress clarity, messaging, search engine optimization, seo, youtube marketing

    In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of Mattress Clarity. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.

  • Poster Image

    Episode 57: Marketing Lessons with an Early Stage Community

    January 10th, 2020  |  Season 3  |  24 mins 15 secs
    harry howe, howe leadership, indy grit, indy grit community, messaging

    In this episode, Sean sits down with Harry Howe, Founder of Indy Grit Community. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word.

  • Poster Image

    Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing

    January 3rd, 2020  |  Season 3  |  23 mins 7 secs
    551 media, brand awareness, influencer marketing, messaging, tom augenthaler

    In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.

  • Poster Image

    Episode 55: Build Company Brands from Inside Out

    November 22nd, 2019  |  Season 3  |  25 mins 52 secs
    branding, company brands, daniel herndon, gavel indy, messaging, miles herndon

    In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out.

  • Poster Image

    Episode 54: Building an Experience rather than a Solution

    November 15th, 2019  |  Season 3  |  25 mins 5 secs
    customer experience, kate swanson, membership experience, zworks

    In this episode, Sean sits down with Kate Swanson, Executive Director of zWORKS, a co-working and entrepreneurial center in Zionsville, Indiana and former Executive Director of the Mitch Daniels Leadership Foundation. They dive into fostering an entrepreneurial community is so important to the economic growth of an area. They go deeper what makes co-working spaces work and how to harness community partners' benefits.