October 18th, 2019 | 17 mins 34 secs
customer experience, default design, marketing design, nemanja zivkovic
In this episode, I sit down with Nemanja Zivkovic, Director of Operations at Default Design. We dive into why defining conversions first is important. We go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement.
October 18th, 2019 | 24 mins 39 secs
customer experience, marketing messaging, wes windham, woven, woven teams
In this episode, I sit down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.
October 18th, 2019 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, I sit down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.
October 18th, 2019 | 15 mins 10 secs
california closets, conventional marketing, customer experience, experimental marketing, marcus hall, marketing design
In this episode, I sit down with Marcus Hall, President and Partner of California Closets. We dive into how you marry design and tech together. We go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.
October 18th, 2019 | 22 mins 26 secs
customer experience, jeroen corthout, marketing technology, martech, salesflare
In this episode, I sit down with Jeroen Corthout, co-founder and CEO of Salesflare. We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product.
October 18th, 2019 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, I sit down with Kyle Lacy, CMO at Lessonly. We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever.
October 18th, 2019 | 25 mins 9 secs
agile marketing, anthony coppedge, customer experience
In this episode, I sit down with Anthony Coppedge, Agile Marketing Consultant. We dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. We go deeper into how to build an agile framework for marketing. We end chatting about actual and actionable experiences others can take from Anthony's advice.
October 18th, 2019 | 18 mins 57 secs
customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter
In this episode, I sit down with Marcia Barnes, CEO and Founder of Valve+Meter. We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.
October 18th, 2019 | 34 mins 11 secs
ahathat, customer experience, mitchell levy, the aha guy
In this episode, I sit down with Mitchell Levy, The AHA Guy at AHAthat who empowers experts, marketers, thought leaders, and businesses to share their genius. We dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. We end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell.
October 18th, 2019 | 27 mins 43 secs
anthony duncan, customer experience, mohammed m. mahdi, the mad optimist
In this episode, I sit down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist. We dive into why they started the company. We go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company.