Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying items 11-16 of 16 in total of Converge Coffee with the tag "marketing technology".
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Episode 13: Going All in Blockchain Marketing
July 13th, 2018 | Season 2 | 26 mins 39 secs
blockchain, blockchain marketing, jeremy epstein, marketing tech, marketing technology, martech
In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.
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Episode 11: Marketing an International Design Tech Product
June 15th, 2018 | Season 2 | 25 mins 16 secs
branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar
In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.
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Episode 9: How Should Product, Customer Success, and Marketing Work Well Together
May 18th, 2018 | Season 2 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.
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Episode 7: How Startups and VCs Market Themselves
April 27th, 2018 | Season 2 | 37 mins 26 secs
buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing
In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.
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Episode 4: Building an Influencer Marketing SaaS Product
November 1st, 2017 | Season 1 | 31 mins 57 secs
influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo
In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.
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Episode 2: Marketing a Growth Hacking Product
October 16th, 2017 | Season 1 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.