Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying Episode 1 - 10 of 16 in total of Converge Coffee with the tag “marketing technology”.
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Episode 92: How to Market Locally Online
March 19th, 2021 | Season 5 | 32 mins 5 secs
flint analytics, marketing technology, multi-location marketing, paid media, seo, tim flint
In this episode, Sean sits down with Tim Flint, Principal and Strategist at Flint Analytics. They dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. They go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better.
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Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing
October 23rd, 2020 | Season 4 | 25 mins 2 secs
chip wade, customer experience, design, digital interactive technology, marketing tech, marketing technology, martech, technology, wade works creative
In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.
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Episode 64: Marketing Software Having Your Back
October 23rd, 2020 | Season 4 | 20 mins 24 secs
eric vardon, marketing security software, marketing technology, martech, morphio, morphio ai, technology
In this episode, Sean sits down with Eric Vardon, CEO at Morphio. They dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.
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Episode 46: Lessons from Starting Up
October 12th, 2019 | Season 3 | 22 mins 26 secs
customer experience, jeroen corthout, marketing technology, martech, salesflare
In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.
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Episode 45: Building Great Paid Digital Media Structures
October 11th, 2019 | Season 3 | 23 mins 6 secs
elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising
In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.
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Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table
October 9th, 2019 | Season 3 | 19 mins 56 secs
digital advertising, doug mankiewicz, marketing technology, martech, orange142
In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.
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Episode 33: Focus on Your Marketing Fundamentals
December 7th, 2018 | Season 2 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.
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Episode 31: How Referral Systems are Broken and How WarmUp will Fix That
November 16th, 2018 | Season 2 | 22 mins 13 secs
marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup
In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher than any lead source.
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Episode 26: How This Marketing Tech Company Listens to Their Customers
October 12th, 2018 | Season 2 | 25 mins 2 secs
ashley ward, content marketing, digital marketing tools, marketing tech, marketing technology, semrush, seo
In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.
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Episode 19: What are the Two Rules of Marketing and How to Apply to Your Startup
August 24th, 2018 | Season 2 | 36 mins 43 secs
facebook marketing, hr tech, hr tech marketing, marketing tech, marketing technology, mike seidle, work here, workhere
In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup.