Converge Coffee
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We found 10 episodes of Converge Coffee with the tag “marketing messaging”.
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Episode 94: How to Spin Off a Company with a Distinct Focus on Product & Customer Experience
March 19th, 2021 | Season 5 | 22 mins 14 secs
customer experience, design on tap, josh mitchell, marketing messaging, product experience, product forward
In this episode, I sit down with Josh Mitchell, co-founder at Design on Tap. We dive into why Josh's company spun out another company, Product Forward, from Design on Tap. We go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.
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Episode 79: Creating a Value Based Business in a Pandemic
December 4th, 2020 | Season 4 | 25 mins 55 secs
kate gahimer, marketing messaging, messaging, senler studio, social media, social media marketing
In this episode, I sit down with Kate Gahimer, CEO and co-founder of Senler Studio. We dive into why Kate started a social media marketing agency during the pandemic. We go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.
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Episode 78: How to Build Your eCommerce Empire
December 4th, 2020 | Season 4 | 29 mins 46 secs
3 pillars of ecommerce success, ann sieg, ecommerce business school, marketing channels, marketing messaging, messaging
In this episode, I sit down with Ann Sieg, founder of eCommerce Business School. We dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). We go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.
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Episode 76: Evolve to Grow - Not Remaining Complacent
December 4th, 2020 | Season 4 | 19 mins 22 secs
customer experience, cx, evolve to grow, marketing messaging, messaging, tristan wright
In this episode, I sit down with Tristan Wright, founder of Evolve to Grow. We dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. We go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.
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Episode 50: Marketers Arent the Only Storytellers
October 18th, 2019 | Season 3 | 24 mins 39 secs
customer experience, marketing messaging, wes windham, woven, woven teams
In this episode, I sit down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.
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Episode 45: Building Great Paid Digital Media Structures
October 11th, 2019 | Season 3 | 23 mins 6 secs
elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising
In this episode, I sit down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.
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Episode 42: Messaging in a Wild West Industry
October 8th, 2019 | Season 3 | 27 mins 28 secs
clearobject, iot marketing, john mcdonald, marketing messaging
In this episode, I sit down with John McDonald, CEO of ClearObject. We dive into how his team markets internet of things (IoT). We go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.
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Episode 39: Message Testing with Micro Experiments and Simplicity
October 5th, 2019 | Season 3 | 22 mins 14 secs
jumblethink, marketing messaging, michael woodward, test marketing messaging
In this episode, I sit down with Michael Woodward, CEO and Founder of jumbleThink. We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.
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Episode 37: Building out Partnerships to Serve Locals
October 3rd, 2019 | Season 3 | 21 mins 43 secs
customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza
In this episode, I sit down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. We dive into how Kristin started Project Alianza and the unique marketing approach the company has. We dive deeper into understanding who we are marketing to and importance knowing what people need.
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Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers
October 2nd, 2019 | Season 3 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, I sit down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.