Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
We found 9 episodes of Converge Coffee with the tag “marketing messaging”.
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Episode 50: Marketers Arent the Only Storytellers
October 18th, 2019 | 24 mins 39 secs
customer experience, marketing messaging, wes windham, woven, woven teams
In this episode, I sit down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.
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Episode 45: Building Great Paid Digital Media Structures
October 11th, 2019 | 23 mins 6 secs
elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising
In this episode, I sit down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.
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Episode 42: Messaging in a Wild West Industry
October 8th, 2019 | 27 mins 28 secs
clearobject, iot marketing, john mcdonald, marketing messaging
In this episode, I sit down with John McDonald, CEO of ClearObject. We dive into how his team markets internet of things (IoT). We go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.
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Episode 39: Message Testing with Micro Experiments and Simplicity
October 5th, 2019 | 22 mins 14 secs
jumblethink, marketing messaging, michael woodward, test marketing messaging
In this episode, I sit down with Michael Woodward, CEO and Founder of jumbleThink. We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.
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Episode 37: Building out Partnerships to Serve Locals
October 3rd, 2019 | 21 mins 43 secs
customer service, customer success, kristin van busum, local marketing, marketing messaging, project alianza
In this episode, I sit down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. We dive into how Kristin started Project Alianza and the unique marketing approach the company has. We dive deeper into understanding who we are marketing to and importance knowing what people need.
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Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers
October 2nd, 2019 | 30 mins 29 secs
customer experience, jay acunzo, marketing best practices, marketing messaging, marketing showrunners
In this episode, I sit down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.
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Episode 35: How to Learn from Marketing Failures and Grow the Company
October 1st, 2019 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, I sit down with Kyle Lacy, CMO at Lessonly. We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever.
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Episode 34: How the EQ Secret Improves Your Marketing Messaging
April 12th, 2019 | 25 mins 48 secs
christine miles, emotional intelligence, eq, equipt, marketing messaging
In this episode, I sit down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). We dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.
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Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners
October 19th, 2018 | 24 mins 35 secs
brett mcgrath, go to market, marketing messaging, rics software, sales messaging
In this episode, I sit down with Brett McGrath, VP for Go to Market at RICS Software. We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows.