Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying Episode 11 - 13 of 13 in total of Converge Coffee with the tag “marketing messaging”.
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Episode 35: How to Learn from Marketing Failures and Grow the Company
October 1st, 2019 | Season 3 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.
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Episode 34: How the EQ Secret Improves Your Marketing Messaging
April 12th, 2019 | Season 2 | 25 mins 48 secs
christine miles, emotional intelligence, eq, equipt, marketing messaging
In this episode, Sean sits down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.
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Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners
October 19th, 2018 | Season 2 | 24 mins 35 secs
brett mcgrath, go to market, marketing messaging, rics software, sales messaging
In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.