web02.fireside.fm Sat, 30 May 2026 14:07:25 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Marketing Messaging” https://www.convergecoffee.co/tags/marketing%20messaging Fri, 19 Mar 2021 10:30:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 94: How to Spin Off a Company with a Distinct Focus on Product & Customer Experience https://www.convergecoffee.co/94 77cc6bd5-6e7c-4d42-9b6b-4041e8e4d97d Fri, 19 Mar 2021 10:30:00 -0400 Sean Sullivan 94 How to Spin Off a Company with a Distinct Focus on Product & Customer Experience full 5 Sean Sullivan In this episode, Sean sits down with Josh Mitchell, co-founder at Design on Tap. They dive into why Josh's company spun out another company, Product Forward, from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses. 22:14 no <p>In this episode, Sean sits down with Josh Mitchell, co-founder at <a href="https://designontap.com/" target="_blank" rel="nofollow noopener">Design on Tap</a>. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.</p> <p>More About Josh. <a href="https://www.linkedin.com/in/mitchelljoshua/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/mitchelljoshua/</a> </p> josh mitchell, design on tap, product forward, product experience, customer experience, marketing messaging In this episode, Sean sits down with Josh Mitchell, co-founder at Design on Tap. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.

More About Josh. https://www.linkedin.com/in/mitchelljoshua/

]]> In this episode, Sean sits down with Josh Mitchell, co-founder at Design on Tap. They dive into why Josh's company spun out another company, [Product Forward](productforward.com), from Design on Tap. They go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.

More About Josh. https://www.linkedin.com/in/mitchelljoshua/

]]> Episode 79: Creating a Value Based Business in a Pandemic https://www.convergecoffee.co/79 19a955bb-ff9f-4b14-8798-f96848187856 Fri, 04 Dec 2020 09:45:00 -0500 Sean Sullivan 79 Creating a Value Based Business in a Pandemic full 4 Sean Sullivan In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020. 25:55 no <p>In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of <a href="https://www.senlerstudio.com/" target="_blank" rel="nofollow noopener">Senler Studio</a>. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.</p> <p>More About Kate. <a href="https://www.linkedin.com/in/kgahimer/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/kgahimer/</a> </p> kate gahimer, senler studio, messaging, marketing messaging, social media, social media marketing In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.

More About Kate. https://www.linkedin.com/in/kgahimer/

]]> In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.

More About Kate. https://www.linkedin.com/in/kgahimer/

]]> Episode 78: How to Build Your eCommerce Empire https://www.convergecoffee.co/78 de54b78b-0d67-41e8-8aa2-2f8a02f31a13 Fri, 04 Dec 2020 09:30:00 -0500 Sean Sullivan 78 How to Build Your eCommerce Empire full 4 Sean Sullivan In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people. 29:46 no <p>In this episode, Sean sits down with Ann Sieg, founder of <a href="https://ecommercebusinessschool.com/" target="_blank" rel="nofollow noopener">eCommerce Business School</a>. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.</p> <p>More About Ann. <a href="https://www.linkedin.com/in/annsieg/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/annsieg/</a> </p> ann sieg, ecommerce business school, 3 pillars of ecommerce success, marketing messaging, messaging, marketing channels In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.

More About Ann. https://www.linkedin.com/in/annsieg/

]]> In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.

More About Ann. https://www.linkedin.com/in/annsieg/

]]> Episode 76: Evolve to Grow - Not Remaining Complacent https://www.convergecoffee.co/76 a6e734cf-6189-4014-9709-375ffedb2ffd Fri, 04 Dec 2020 09:00:00 -0500 Sean Sullivan 76 Evolve to Grow - Not Remaining Complacent full 4 Sean Sullivan In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times. 19:22 no <p>In this episode, Sean sits down with Tristan Wright, founder of <a href="https://www.evolvetogrow.com.au/" target="_blank" rel="nofollow noopener">Evolve to Grow</a>. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.</p> <p>More About Tristan. <a href="https://www.linkedin.com/in/tristandwright/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/tristandwright/</a> </p> tristan wright, evolve to grow, marketing messaging, messaging, customer experience, cx In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.

More About Tristan. https://www.linkedin.com/in/tristandwright/

]]> In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.

More About Tristan. https://www.linkedin.com/in/tristandwright/

]]> Episode 50: Marketers Arent the Only Storytellers https://www.convergecoffee.co/50 32ce61d9-e5d6-46ae-89d0-f016916ef831 Fri, 18 Oct 2019 10:00:00 -0400 Sean Sullivan 50 Marketers Arent the Only Storytellers full 3 Sean Sullivan In this episode, Sean sits down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. They dive into why Wes wanted to get into help solve the hiring process with Woven. They go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate. 24:39 no <p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/weswinham/" target="_blank" rel="nofollow noopener">Wes Windham</a>, Founder and CEO at <a href="https://www.woventeams.com/" target="_blank" rel="nofollow noopener">Woven</a>- Evidence-based developer hiring platform. They dive into why Wes wanted to get into help solve the hiring process with Woven. They go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate. </p> <p>More About Wes. <a href="https://www.linkedin.com/in/weswinham/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/weswinham/</a> </p> wes windham, woven, woven teams, marketing messaging, customer experience In this episode, Sean sits down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. They dive into why Wes wanted to get into help solve the hiring process with Woven. They go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.

More About Wes. https://www.linkedin.com/in/weswinham/

]]> In this episode, Sean sits down with Wes Windham, Founder and CEO at Woven- Evidence-based developer hiring platform. They dive into why Wes wanted to get into help solve the hiring process with Woven. They go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate.

More About Wes. https://www.linkedin.com/in/weswinham/

]]> Episode 45: Building Great Paid Digital Media Structures https://www.convergecoffee.co/45 482b1490-9e72-4a49-be1b-9e3de9563fb5 Fri, 11 Oct 2019 10:00:00 -0400 Sean Sullivan 45 Building Great Paid Digital Media Structures full 3 Sean Sullivan In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler. 23:06 no <p>In this episode, Sean sits down with Jennifer Denney, Founder and CEO of <a href="https://elevatedmarketing.solutions/" target="_blank" rel="nofollow noopener">Elevated Marketing Solutions</a>. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.</p> <p>More About Jennifer. <a href="https://www.linkedin.com/in/jenniferdenney/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jenniferdenney/</a> </p> jennifer denney, elevated marketing solutions, paid media, paid online advertising, paid digital media, martech, marketing technology, marketing messaging In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

More About Jennifer. https://www.linkedin.com/in/jenniferdenney/

]]> In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

More About Jennifer. https://www.linkedin.com/in/jenniferdenney/

]]> Episode 42: Messaging in a Wild West Industry https://www.convergecoffee.co/42 6d36d956-7631-4189-9221-97037d7dd1fc Tue, 08 Oct 2019 10:00:00 -0400 Sean Sullivan 42 Messaging in a Wild West Industry full 3 Sean Sullivan In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions. 27:28 no <p>In this episode, Sean sits down with John McDonald, CEO of <a href="https://www.clearobject.com/" target="_blank" rel="nofollow noopener">ClearObject</a>. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions. </p> <p>More About John. <a href="https://www.linkedin.com/in/jpmcdon/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jpmcdon/</a> </p> john mcdonald, clearobject, iot marketing, marketing messaging In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.

More About John. https://www.linkedin.com/in/jpmcdon/

]]> In this episode, Sean sits down with John McDonald, CEO of ClearObject. They dive into how his team markets internet of things (IoT). They go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions.

More About John. https://www.linkedin.com/in/jpmcdon/

]]> Episode 39: Message Testing with Micro Experiments and Simplicity https://www.convergecoffee.co/39 54df25e8-9510-474b-b91e-dc364d60a1e9 Sat, 05 Oct 2019 10:00:00 -0400 Sean Sullivan 39 Message Testing with Micro Experiments and Simplicity full 3 Sean Sullivan In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. 22:14 no <p>In this episode, Sean sits down with Michael Woodward, CEO and Founder of <a href="https://www.jumblethink.com/" target="_blank" rel="nofollow noopener">jumbleThink</a>. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. </p> <p>More About Michael. <a href="https://www.linkedin.com/in/mlwoodward/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/mlwoodward/</a> </p> michael woodward, jumblethink, test marketing messaging, marketing messaging In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.

More About Michael. https://www.linkedin.com/in/mlwoodward/

]]> In this episode, Sean sits down with Michael Woodward, CEO and Founder of jumbleThink. They dive into Michael's passion to help others and why he started jumbleThink. They chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.

More About Michael. https://www.linkedin.com/in/mlwoodward/

]]> Episode 37: Building out Partnerships to Serve Locals https://www.convergecoffee.co/37 8f1b03d7-e883-42a3-92a3-d4f72674b5db Thu, 03 Oct 2019 10:00:00 -0400 Sean Sullivan 37 Building out Partnerships to Serve Locals full 3 Sean Sullivan In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need. 21:43 no <p>In this episode, Sean sits down with Kristin Van Busum, Founder of <a href="http://www.projectalianza.org/" target="_blank" rel="nofollow noopener">Project Alianza</a>. Kristin has an interesting background working for <a href="https://www.rand.org/" target="_blank" rel="nofollow noopener">RAND Corporation</a>, a global policy think tank that provides objective research to policymakers. She attended <a href="http://www.nyu.edu/" target="_blank" rel="nofollow noopener">New York University</a>, <a href="https://www.butler.edu/" target="_blank" rel="nofollow noopener">Butler University,</a> and was a <a href="https://www.cies.org/" target="_blank" rel="nofollow noopener">Fullbright Scholar</a> and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need. </p> <p>More About Kristin. <a href="https://www.linkedin.com/in/kristinvanbusum/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/kristinvanbusum/</a> </p> kristin van busum, project alianza, customer service, customer success, marketing messaging, local marketing In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.

More About Kristin. https://www.linkedin.com/in/kristinvanbusum/

]]> In this episode, Sean sits down with Kristin Van Busum, Founder of Project Alianza. Kristin has an interesting background working for RAND Corporation, a global policy think tank that provides objective research to policymakers. She attended New York University, Butler University, and was a Fullbright Scholar and recipient of a Fulbright Alumni Innovation Grant for Global Education. They dive into how Kristin started Project Alianza and the unique marketing approach the company has. They dive deeper into understanding who we are marketing to and importance knowing what people need.

More About Kristin. https://www.linkedin.com/in/kristinvanbusum/

]]> Episode 36: Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers https://www.convergecoffee.co/36 4f06eaab-f9be-4767-be09-a6548f15c7a6 Wed, 02 Oct 2019 10:00:00 -0400 Sean Sullivan 36 Break the Wheel: Focus on Making the Best Marketing Decision for Your Customers full 3 Sean Sullivan In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice. 30:29 no <p>In this episode, Sean sits down with Jay Acunzo, Founder of <a href="https://www.marketingshowrunners.com/" target="_blank" rel="nofollow noopener">Marketing Showrunners</a> and Unthinkable Media. Jay has an excellent career spanning from <a href="https://www.google.com/" target="_blank" rel="nofollow noopener">Google</a> to <a href="https://www.hubspot.com/" target="_blank" rel="nofollow noopener">HubSpot</a> to <a href="https://nextviewventures.com/" target="_blank" rel="nofollow noopener">NextView</a>. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice. </p> <p>More About Jay. <a href="https://www.linkedin.com/in/jayacunzo/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jayacunzo/</a> </p> jay acunzo, customer experience, marketing messaging, marketing best practices, marketing showrunners In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.

More About Jay. https://www.linkedin.com/in/jayacunzo/

]]> In this episode, Sean sits down with Jay Acunzo, Founder of Marketing Showrunners and Unthinkable Media. Jay has an excellent career spanning from Google to HubSpot to NextView. They dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice.

More About Jay. https://www.linkedin.com/in/jayacunzo/

]]> Episode 35: How to Learn from Marketing Failures and Grow the Company https://www.convergecoffee.co/35 b2332885-7fc1-45a9-bef1-f59e969391b3 Tue, 01 Oct 2019 10:00:00 -0400 Sean Sullivan 35 How to Learn from Marketing Failures and Grow the Company full 3 Sean Sullivan In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever. 18:34 no <p>In this episode, Sean sits down with <a href="https://kylelacy.com/" target="_blank" rel="nofollow noopener">Kyle Lacy</a>, CMO at <a href="https://www.lessonly.com/" target="_blank" rel="nofollow noopener">Lessonly.</a> They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever. </p> <p>More About Kyle. <a href="https://www.linkedin.com/in/kylelacy/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/kylelacy/</a> </p> kyle lacy, lessonly, marketing tech, marketing messaging, customer experience In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.

More About Kyle. https://www.linkedin.com/in/kylelacy/

]]> In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.

More About Kyle. https://www.linkedin.com/in/kylelacy/

]]> Episode 34: How the EQ Secret Improves Your Marketing Messaging https://www.convergecoffee.co/34 136e0c7b-f660-423f-b23c-d55b6e7f8610 Fri, 12 Apr 2019 10:00:00 -0400 Sean Sullivan 34 How the EQ Secret Improves Your Marketing Messaging full 2 Sean Sullivan In this episode, Sean sits down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers. 25:48 no <p>In this episode, I sit down with Christine Miles, founder and president of <a href="https://www.equipt-people.com/" target="_blank" rel="nofollow noopener">EQUipt</a>, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.</p> <p>More About Christine. <a href="https://www.linkedin.com/in/christinemilestrainer/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/christinemilestrainer/</a> </p> christine miles, marketing messaging, company communication, emotional intelligence, eq In this episode, I sit down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.

More About Christine. https://www.linkedin.com/in/christinemilestrainer/

]]> In this episode, I sit down with Christine Miles, founder and president of EQUipt, a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). They dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers.

More About Christine. https://www.linkedin.com/in/christinemilestrainer/

]]> Episode 27: How Marketing and Sales Should Communicate with Prospects, Clients, and Partners https://www.convergecoffee.co/27 3fb2ae8c-2d55-4dbb-8840-34fe232d9a10 Fri, 19 Oct 2018 10:00:00 -0400 Sean Sullivan 27 How Marketing and Sales Should Communicate with Prospects, Clients, and Partners full 2 Sean Sullivan In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows. 24:35 no <p>In this episode, Sean sits down with Brett McGrath, VP for Go to Market at <a href="https://www.ricssoftware.com/" target="_blank" rel="nofollow noopener">RICS Software</a>. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows. </p> <p>More About Brett. <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/brett-mcgrath-54bb2914/</a> </p> brett mcgrath, rics software, marketing messaging, sales messaging, go to market In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.

More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/

]]> In this episode, Sean sits down with Brett McGrath, VP for Go to Market at RICS Software. They dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. They go onto to talk about using the consistent messaging to partners and trade shows.

More About Brett. https://www.linkedin.com/in/brett-mcgrath-54bb2914/

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