Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
About the show
Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table.
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.
Episodes
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Episode 4: Building an Influencer Marketing SaaS Product
November 1st, 2017 | Season 1 | 31 mins 57 secs
influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo
In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.
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Episode 3: Putting Heart into Your Marketing to Scale Your Company
October 26th, 2017 | Season 1 | 33 mins 34 secs
employee experience, heartrepreneur, marketing, messaging, scaling business, terri levine
In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business.
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Episode 2: Marketing a Growth Hacking Product
October 16th, 2017 | Season 1 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.
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Episode 1: A Novel (Writing) Approach to Content Marketing
October 9th, 2017 | Season 1 | 26 mins 29 secs
content marketing, erik deckers, messaging, writing
In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.