January 17th, 2020 | 15 mins 31 secs
joe auer, mattress clarity, messaging, search engine optimization, seo, youtube marketing
In this episode, I sit down with Joe Auer, Founder and Managing Editor of Mattress Clarity. We dive into how to start marketing your online business. We go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.
January 10th, 2020 | 24 mins 15 secs
harry howe, howe leadership, indy grit, indy grit community, messaging
In this episode, I sit down with Harry Howe, Founder of Indy Grit Community. We dive into why he started the community. We go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word.
January 3rd, 2020 | 23 mins 7 secs
551 media, brand awareness, influencer marketing, messaging, tom augenthaler
In this episode, I sit down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. We dive into why influencer marketing is important into today's busy online world. We go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.
November 22nd, 2019 | 25 mins 52 secs
branding, company brands, daniel herndon, gavel indy, messaging, miles herndon
In this episode, I sit down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. We dive into Daniel's background and how the agency has changed over the past few years. We go deeper into agency's blindspots and how to build brands from the inside out.
November 8th, 2019 | 15 mins 53 secs
hostetler pr, hostetler public relations, messaging, pr, public relations, rae hostetler
In this episode, I sit down with Rae Hostetler, Founder of Hostetler Public Relations. We dive into why she started her own PR agency and what has changed in PR over the years. We go deeper into the PR process and strategy for small local vs. large national/international brands.
October 25th, 2019 | 19 mins 31 secs
customer experience, employee engagement, ironstrike, messaging, myra cocca, strategic communications
In this episode, I sit down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. We dive into why Myra started her company. We go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.
September 28th, 2018 | 25 mins 14 secs
mary shores, messaging, midstate collections, words that work
In this episode, I sit down with Mary Shores, owner of Midstate Collections and author of Words That Work. We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest.
June 22nd, 2018 | 35 mins 3 secs
buyer experience, customer experience, erik deckers, messaging, personal branding, speaking, writing
In this episode, I sit down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, we talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.
June 8th, 2018 | 30 mins 57 secs
customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.
May 18th, 2018 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.