July 9th, 2021 | Season 5 | 28 mins 35 secs
brett mcgrath, content marketing, customer experience, high alpha, the juice
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice. We dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. We go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance.
October 12th, 2018 | Season 2 | 25 mins 2 secs
ashley ward, content marketing, digital marketing tools, marketing tech, marketing technology, semrush, seo
In this episode, I sit down with Ashley Ward, digital marketing strategist at SEMrush. We dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. We dive deeper into how tech moves with peoples' needs.
October 9th, 2017 | Season 1 | 26 mins 29 secs
content marketing, erik deckers, messaging, writing
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.