Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying Episode 1 - 10 of 33 in total of Converge Coffee with the tag “messaging”.
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Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views
April 21st, 2023 | Season 6 | 18 mins 38 secs
cipio, cipio.ai, cipioai, customer experience, influencer marketing, jason falls, messaging
In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts.
More about Jason. https://www.linkedin.com/in/jasonfalls/ -
Episode 131: How Great Customer Experience Comes from Great Human Writers and Not AI
March 17th, 2023 | Season 6 | 30 mins 30 secs
chatgpt, customer experience, erik deckers, messaging, pro blog service, writing
In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.
More About Erik. https://www.linkedin.com/in/erikdeckers/ -
Episode 104: How to Clarify Your Message to Deliver Great Customer Experiences
July 9th, 2021 | Season 5 | 23 mins 10 secs
customer experience, kacy maxwell, marketing, messaging, ramsey solutions
In this episode, Sean sits down with Kacy Maxwell, Executive Director at Ramsey Solutions. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone shows his passion to help others by being present and listening.
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Episode 97: Create Business Growth by Having Marketing at the Wheel
June 18th, 2021 | Season 5 | 25 mins
allen gannett, bryan wish, bw missions, marketing, messaging, nir eyal, thought leadership
In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.
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Episode 93: How to Leverage Content Creators to Create Great Customer Experiences
March 19th, 2021 | Season 5 | 26 mins 49 secs
content, customer experience, hyax, jack paxton, messaging, top growth marketing, vyper
In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.
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Episode 91: The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right.
March 19th, 2021 | Season 5 | 39 mins 38 secs
customer experience, design, digital products, innovatemap, messaging, mike reynolds, product design, product messaging, product technology, technology
In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.
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Episode 85: Delivering Great Experience by Getting Rid of Perfection
February 5th, 2021 | Season 4 | 31 mins 25 secs
alex perry, customer experience, marketing, messaging, minivan mogul, practically speaking
In this episode, Sean sits down with Alex Perry, CEO of Practically Speaking and the author of Minivan Mogul. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.
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Episode 79: Creating a Value Based Business in a Pandemic
December 4th, 2020 | Season 4 | 25 mins 55 secs
kate gahimer, marketing messaging, messaging, senler studio, social media, social media marketing
In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.
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Episode 78: How to Build Your eCommerce Empire
December 4th, 2020 | Season 4 | 29 mins 46 secs
3 pillars of ecommerce success, ann sieg, ecommerce business school, marketing channels, marketing messaging, messaging
In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.
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Episode 76: Evolve to Grow - Not Remaining Complacent
December 4th, 2020 | Season 4 | 19 mins 22 secs
customer experience, cx, evolve to grow, marketing messaging, messaging, tristan wright
In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.