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    <fireside:genDate>Wed, 20 May 2026 04:49:52 -0500</fireside:genDate>
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    <title>Converge Coffee - Episodes Tagged with “Messaging”</title>
    <link>https://www.convergecoffee.co/tags/messaging</link>
    <pubDate>Fri, 21 Apr 2023 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<item>
  <title>Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views</title>
  <link>https://www.convergecoffee.co/137</link>
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  <pubDate>Fri, 21 Apr 2023 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/bb217749-ab79-4b3b-bb69-1ef1c7150698.mp3" length="17892927" type="audio/mpeg"/>
  <itunes:episode>137</itunes:episode>
  <itunes:title>Why Influencer Marketing is More than Just Getting Likes and Views</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at Cipio.ai. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. 
More about Jason. https://www.linkedin.com/in/jasonfalls/</itunes:subtitle>
  <itunes:duration>18:38</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at &lt;a href="https://cipio.ai/" target="_blank" rel="nofollow noopener"&gt;Cipio.ai&lt;/a&gt;. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. &lt;br&gt;
More About Jason. &lt;a href="https://www.linkedin.com/in/jasonfalls/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jasonfalls/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>jason falls, cipioai, cipio.ai, cipio, influencer marketing, customer experience, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at <a href="https://cipio.ai/" rel="nofollow">Cipio.ai</a>. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what&#39;s so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. <br>
More About Jason. <a href="https://www.linkedin.com/in/jasonfalls/" rel="nofollow">https://www.linkedin.com/in/jasonfalls/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at <a href="https://cipio.ai/" rel="nofollow">Cipio.ai</a>. They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what&#39;s so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts. <br>
More About Jason. <a href="https://www.linkedin.com/in/jasonfalls/" rel="nofollow">https://www.linkedin.com/in/jasonfalls/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 131: How Great Customer Experience Comes from Great Human Writers and Not AI</title>
  <link>https://www.convergecoffee.co/131</link>
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  <pubDate>Fri, 17 Mar 2023 10:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/4343763f-b683-44aa-9384-6ee064bd2b57.mp3" length="29286913" type="audio/mpeg"/>
  <itunes:episode>131</itunes:episode>
  <itunes:title>How Great Customer Experience Comes from Great Human Writers and Not AI</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.
More About Erik. https://www.linkedin.com/in/erikdeckers/</itunes:subtitle>
  <itunes:duration>30:30</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won't take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn't think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.&lt;br&gt;
More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>erik deckers, pro blog service, chatgpt, writing, messaging, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won&#39;t take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn&#39;t think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.<br>
More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service. He is a content writer and editor with over 30 years experience. They dive into why Erik thinks ChatGPT won&#39;t take away entry level jobs soon. They go deeper into his experiences and how he tested out ChatGPT with this own writing process. Erik gives some great insights how the AI writer is linear in thought. It doesn&#39;t think like a writer. He even gives more insight on his own experiences over the years and how this has caused confusion on good writing. His tone gives off a helpful, yet wonderful storytelling ability. Erik gets deep on some lifestyle changes, enjoying the wonderful Orland weather, and spending time with his new grandson.<br>
More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 104: How to Clarify Your Message to Deliver Great Customer Experiences</title>
  <link>https://www.convergecoffee.co/104</link>
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  <pubDate>Fri, 09 Jul 2021 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/33dd06ee-b301-4b5d-9c99-cf7f88053a79.mp3" length="33395315" type="audio/mpeg"/>
  <itunes:episode>104</itunes:episode>
  <itunes:title>How to Clarify Your Message to Deliver Great Customer Experiences</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Kacy Maxwell, Executive Director at Ramsey Solutions. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone  shows his passion to help others by being present and listening.</itunes:subtitle>
  <itunes:duration>23:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Kacy Maxwell, Executive Director at &lt;a href="https://www.ramseysolutions.com/" target="_blank" rel="nofollow noopener"&gt;Ramsey Solutions&lt;/a&gt;. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone  shows his passion to help others by being present and listening.&lt;/p&gt;

&lt;p&gt;More about Kacy. &lt;a href="https://www.linkedin.com/in/maxwellkacy/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/maxwellkacy/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>kacy maxwell, ramsey solutions, messaging, customer experience, marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Kacy Maxwell, Executive Director at <a href="https://www.ramseysolutions.com/" rel="nofollow">Ramsey Solutions</a>. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy&#39;s kind and helpful tone  shows his passion to help others by being present and listening.</p>

<p>More about Kacy. <a href="https://www.linkedin.com/in/maxwellkacy/" rel="nofollow">https://www.linkedin.com/in/maxwellkacy/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Kacy Maxwell, Executive Director at <a href="https://www.ramseysolutions.com/" rel="nofollow">Ramsey Solutions</a>. They dive into why he joined Ramsey Solutions. They go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy&#39;s kind and helpful tone  shows his passion to help others by being present and listening.</p>

<p>More about Kacy. <a href="https://www.linkedin.com/in/maxwellkacy/" rel="nofollow">https://www.linkedin.com/in/maxwellkacy/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 97: Create Business Growth by Having Marketing at the Wheel</title>
  <link>https://www.convergecoffee.co/97</link>
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  <pubDate>Fri, 18 Jun 2021 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/488082ec-621a-4904-9291-89c7db958c65.mp3" length="36031051" type="audio/mpeg"/>
  <itunes:episode>97</itunes:episode>
  <itunes:title>Create Business Growth by Having Marketing at the Wheel</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started BW Missions after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.</itunes:subtitle>
  <itunes:duration>25:00</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started &lt;a href="https://bwmissions.com/" target="_blank" rel="nofollow noopener"&gt;BW Missions&lt;/a&gt; after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.&lt;/p&gt;

&lt;p&gt;More About Bryan. &lt;a href="https://www.linkedin.com/in/bryanwish/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/bryanwish/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>bryan wish, bw missions, marketing, messaging, thought leadership, allen gannett, nir eyal</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started <a href="https://bwmissions.com/" rel="nofollow">BW Missions</a> after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company&#39;s approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan&#39;s calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.</p>

<p>More About Bryan. <a href="https://www.linkedin.com/in/bryanwish/" rel="nofollow">https://www.linkedin.com/in/bryanwish/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Bryan Wish, Founder of BW Missions. They dive into why and how Bryan started <a href="https://bwmissions.com/" rel="nofollow">BW Missions</a> after supporting Allen Gannett. They go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company&#39;s approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan&#39;s calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers.</p>

<p>More About Bryan. <a href="https://www.linkedin.com/in/bryanwish/" rel="nofollow">https://www.linkedin.com/in/bryanwish/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 93: How to Leverage Content Creators to Create Great Customer Experiences</title>
  <link>https://www.convergecoffee.co/93</link>
  <guid isPermaLink="false">ea2b272a-d57c-4b19-a126-2879c120171f</guid>
  <pubDate>Fri, 19 Mar 2021 10:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/ea2b272a-d57c-4b19-a126-2879c120171f.mp3" length="38642723" type="audio/mpeg"/>
  <itunes:episode>93</itunes:episode>
  <itunes:title>How to Leverage Content Creators to Create Great Customer Experiences</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</itunes:subtitle>
  <itunes:duration>26:49</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Jack Paxton, owner of &lt;a href="https://topgrowthmarketing.com/" target="_blank" rel="nofollow noopener"&gt;Top Growth Marketing&lt;/a&gt;, &lt;a href="https://vyper.ai/" target="_blank" rel="nofollow noopener"&gt;Vyper&lt;/a&gt;, and &lt;a href="https://hyax.com/" target="_blank" rel="nofollow noopener"&gt;Hyax&lt;/a&gt;. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.&lt;/p&gt;

&lt;p&gt;More About Jack. &lt;a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jackpaxton/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>jack paxton, top growth marketing, vyper, hyax, content, messaging, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, owner of <a href="https://topgrowthmarketing.com/" rel="nofollow">Top Growth Marketing</a>, <a href="https://vyper.ai/" rel="nofollow">Vyper</a>, and <a href="https://hyax.com/" rel="nofollow">Hyax</a>. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack&#39;s never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, owner of <a href="https://topgrowthmarketing.com/" rel="nofollow">Top Growth Marketing</a>, <a href="https://vyper.ai/" rel="nofollow">Vyper</a>, and <a href="https://hyax.com/" rel="nofollow">Hyax</a>. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack&#39;s never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 91: The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right.</title>
  <link>https://www.convergecoffee.co/91</link>
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  <pubDate>Fri, 19 Mar 2021 09:45:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/8c6641b2-e454-41f3-b43c-50757b2afd46.mp3" length="57090299" type="audio/mpeg"/>
  <itunes:episode>91</itunes:episode>
  <itunes:title>The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right.</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.</itunes:subtitle>
  <itunes:duration>39:38</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Mike Reynolds, CEO at &lt;a href="https://innovatemap.com/" target="_blank" rel="nofollow noopener"&gt;Innovatemap&lt;/a&gt;. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.&lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/mike-reynolds-8594932/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mike-reynolds-8594932/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>mike reynolds, innovatemap, digital products, design, technology, messaging, product design, product technology, product messaging, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Mike Reynolds, CEO at <a href="https://innovatemap.com/" rel="nofollow">Innovatemap</a>. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike&#39;s company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike&#39;s enthusiasm about digital products and his team is evident of Innovatemap&#39;s success and how passion can come success.</p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mike-reynolds-8594932/" rel="nofollow">https://www.linkedin.com/in/mike-reynolds-8594932/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Mike Reynolds, CEO at <a href="https://innovatemap.com/" rel="nofollow">Innovatemap</a>. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike&#39;s company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike&#39;s enthusiasm about digital products and his team is evident of Innovatemap&#39;s success and how passion can come success.</p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mike-reynolds-8594932/" rel="nofollow">https://www.linkedin.com/in/mike-reynolds-8594932/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 85: Delivering Great Experience by Getting Rid of Perfection</title>
  <link>https://www.convergecoffee.co/85</link>
  <guid isPermaLink="false">48ecf9b2-0c09-47b0-9b2e-2879d94e46bd</guid>
  <pubDate>Fri, 05 Feb 2021 09:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/48ecf9b2-0c09-47b0-9b2e-2879d94e46bd.mp3" length="45256559" type="audio/mpeg"/>
  <itunes:episode>85</itunes:episode>
  <itunes:title>Delivering Great Experience by Getting Rid of Perfection</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Alex Perry, CEO of Practically Speaking and the author of Minivan Mogul. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.</itunes:subtitle>
  <itunes:duration>31:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Alex Perry, CEO of &lt;a href="https://pswithalex.com/" target="_blank" rel="nofollow noopener"&gt;Practically Speaking&lt;/a&gt; and the author of &lt;a href="https://pswithalex.com/minivan-mogul/" target="_blank" rel="nofollow noopener"&gt;Minivan Mogul&lt;/a&gt;. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.&lt;/p&gt;

&lt;p&gt;More About Alex. &lt;a href="https://www.linkedin.com/in/alex-perry-9a62787/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/alex-perry-9a62787/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>alex perry, practically speaking, minivan mogul, customer experience, marketing, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Alex Perry, CEO of <a href="https://pswithalex.com/" rel="nofollow">Practically Speaking</a> and the author of <a href="https://pswithalex.com/minivan-mogul/" rel="nofollow">Minivan Mogul</a>. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex&#39;s background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex&#39;s personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.</p>

<p>More About Alex. <a href="https://www.linkedin.com/in/alex-perry-9a62787/" rel="nofollow">https://www.linkedin.com/in/alex-perry-9a62787/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Alex Perry, CEO of <a href="https://pswithalex.com/" rel="nofollow">Practically Speaking</a> and the author of <a href="https://pswithalex.com/minivan-mogul/" rel="nofollow">Minivan Mogul</a>. They dive into why Alex started her company and the great story about writing Minivan Mogul. They go deeper into Alex&#39;s background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex&#39;s personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice.</p>

<p>More About Alex. <a href="https://www.linkedin.com/in/alex-perry-9a62787/" rel="nofollow">https://www.linkedin.com/in/alex-perry-9a62787/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 79: Creating a Value Based Business in a Pandemic</title>
  <link>https://www.convergecoffee.co/79</link>
  <guid isPermaLink="false">19a955bb-ff9f-4b14-8798-f96848187856</guid>
  <pubDate>Fri, 04 Dec 2020 09:45:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/19a955bb-ff9f-4b14-8798-f96848187856.mp3" length="37358337" type="audio/mpeg"/>
  <itunes:episode>79</itunes:episode>
  <itunes:title>Creating a Value Based Business in a Pandemic</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of Senler Studio. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.</itunes:subtitle>
  <itunes:duration>25:55</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of &lt;a href="https://www.senlerstudio.com/" target="_blank" rel="nofollow noopener"&gt;Senler Studio&lt;/a&gt;. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.&lt;/p&gt;

&lt;p&gt;More About Kate. &lt;a href="https://www.linkedin.com/in/kgahimer/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/kgahimer/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>kate gahimer, senler studio, messaging, marketing messaging, social media, social media marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of <a href="https://www.senlerstudio.com/" rel="nofollow">Senler Studio</a>. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.</p>

<p>More About Kate. <a href="https://www.linkedin.com/in/kgahimer/" rel="nofollow">https://www.linkedin.com/in/kgahimer/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Kate Gahimer, CEO and co-founder of <a href="https://www.senlerstudio.com/" rel="nofollow">Senler Studio</a>. They dive into why Kate started a social media marketing agency during the pandemic. They go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020.</p>

<p>More About Kate. <a href="https://www.linkedin.com/in/kgahimer/" rel="nofollow">https://www.linkedin.com/in/kgahimer/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 78: How to Build Your eCommerce Empire</title>
  <link>https://www.convergecoffee.co/78</link>
  <guid isPermaLink="false">de54b78b-0d67-41e8-8aa2-2f8a02f31a13</guid>
  <pubDate>Fri, 04 Dec 2020 09:30:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/de54b78b-0d67-41e8-8aa2-2f8a02f31a13.mp3" length="42906711" type="audio/mpeg"/>
  <itunes:episode>78</itunes:episode>
  <itunes:title>How to Build Your eCommerce Empire</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Ann Sieg, founder of eCommerce Business School. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.</itunes:subtitle>
  <itunes:duration>29:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Ann Sieg, founder of &lt;a href="https://ecommercebusinessschool.com/" target="_blank" rel="nofollow noopener"&gt;eCommerce Business School&lt;/a&gt;. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.&lt;/p&gt;

&lt;p&gt;More About Ann. &lt;a href="https://www.linkedin.com/in/annsieg/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/annsieg/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>ann sieg, ecommerce business school, 3 pillars of ecommerce success, marketing messaging, messaging, marketing channels</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Ann Sieg, founder of <a href="https://ecommercebusinessschool.com/" rel="nofollow">eCommerce Business School</a>. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.</p>

<p>More About Ann. <a href="https://www.linkedin.com/in/annsieg/" rel="nofollow">https://www.linkedin.com/in/annsieg/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Ann Sieg, founder of <a href="https://ecommercebusinessschool.com/" rel="nofollow">eCommerce Business School</a>. They dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). They go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people.</p>

<p>More About Ann. <a href="https://www.linkedin.com/in/annsieg/" rel="nofollow">https://www.linkedin.com/in/annsieg/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 76: Evolve to Grow - Not Remaining Complacent</title>
  <link>https://www.convergecoffee.co/76</link>
  <guid isPermaLink="false">a6e734cf-6189-4014-9709-375ffedb2ffd</guid>
  <pubDate>Fri, 04 Dec 2020 09:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/a6e734cf-6189-4014-9709-375ffedb2ffd.mp3" length="27932927" type="audio/mpeg"/>
  <itunes:episode>76</itunes:episode>
  <itunes:title>Evolve to Grow - Not Remaining Complacent</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Tristan Wright, founder of Evolve to Grow. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.</itunes:subtitle>
  <itunes:duration>19:22</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Tristan Wright, founder of &lt;a href="https://www.evolvetogrow.com.au/" target="_blank" rel="nofollow noopener"&gt;Evolve to Grow&lt;/a&gt;. They dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.&lt;/p&gt;

&lt;p&gt;More About Tristan. &lt;a href="https://www.linkedin.com/in/tristandwright/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/tristandwright/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>tristan wright, evolve to grow, marketing messaging, messaging, customer experience, cx</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Tristan Wright, founder of <a href="https://www.evolvetogrow.com.au/" rel="nofollow">Evolve to Grow</a>. They dive into how Tristan&#39;s career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.</p>

<p>More About Tristan. <a href="https://www.linkedin.com/in/tristandwright/" rel="nofollow">https://www.linkedin.com/in/tristandwright/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Tristan Wright, founder of <a href="https://www.evolvetogrow.com.au/" rel="nofollow">Evolve to Grow</a>. They dive into how Tristan&#39;s career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. They go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times.</p>

<p>More About Tristan. <a href="https://www.linkedin.com/in/tristandwright/" rel="nofollow">https://www.linkedin.com/in/tristandwright/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 74: Not Only Knowing the Tech, You Need to Have the Focus and Drive</title>
  <link>https://www.convergecoffee.co/74</link>
  <guid isPermaLink="false">c148c2a6-a045-4012-94e9-18356e2eeaa3</guid>
  <pubDate>Fri, 23 Oct 2020 10:30:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/c148c2a6-a045-4012-94e9-18356e2eeaa3.mp3" length="45503141" type="audio/mpeg"/>
  <itunes:episode>74</itunes:episode>
  <itunes:title>Not Only Knowing the Tech, You Need to Have the Focus and Drive</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.</itunes:subtitle>
  <itunes:duration>31:35</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at &lt;a href="https://aws.amazon.com/" target="_blank" rel="nofollow noopener"&gt;Amazon&lt;/a&gt; has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.&lt;/p&gt;

&lt;p&gt;More about Darrell. &lt;a href="https://www.linkedin.com/in/darrellalfonso" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/darrellalfonso&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>darrell alfonso, amazon, martech, personal branding, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at <a href="https://aws.amazon.com/" rel="nofollow">Amazon</a> has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.</p>

<p>More about Darrell. <a href="https://www.linkedin.com/in/darrellalfonso" rel="nofollow">https://www.linkedin.com/in/darrellalfonso</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at <a href="https://aws.amazon.com/" rel="nofollow">Amazon</a> has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.</p>

<p>More about Darrell. <a href="https://www.linkedin.com/in/darrellalfonso" rel="nofollow">https://www.linkedin.com/in/darrellalfonso</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 72: How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.</title>
  <link>https://www.convergecoffee.co/72</link>
  <guid isPermaLink="false">9bb71fe9-7d57-42ef-8577-4088ece3bf90</guid>
  <pubDate>Fri, 23 Oct 2020 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/9bb71fe9-7d57-42ef-8577-4088ece3bf90.mp3" length="28091577" type="audio/mpeg"/>
  <itunes:episode>72</itunes:episode>
  <itunes:title>How to Build an Incredible Mindset Using Techniques like Meditation, Mindset, and Visualization.</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Kevin Bailey, CEO of Dreamfuel. They dive into why Kevin started Dreamfuel. They go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.</itunes:subtitle>
  <itunes:duration>19:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, I sit down with Kevin Bailey, CEO of &lt;a href="https://www.dreamfuel.com/" target="_blank" rel="nofollow noopener"&gt;Dreamfuel&lt;/a&gt;. We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.&lt;/p&gt;

&lt;p&gt;More About Kevin. &lt;a href="https://www.linkedin.com/in/kevinjamesbailey/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/kevinjamesbailey/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>kevin bailey, dreamfuel, messaging, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, I sit down with Kevin Bailey, CEO of <a href="https://www.dreamfuel.com/" rel="nofollow">Dreamfuel</a>. We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.</p>

<p>More About Kevin. <a href="https://www.linkedin.com/in/kevinjamesbailey/" rel="nofollow">https://www.linkedin.com/in/kevinjamesbailey/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, I sit down with Kevin Bailey, CEO of <a href="https://www.dreamfuel.com/" rel="nofollow">Dreamfuel</a>. We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services.</p>

<p>More About Kevin. <a href="https://www.linkedin.com/in/kevinjamesbailey/" rel="nofollow">https://www.linkedin.com/in/kevinjamesbailey/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 70: Testing Fast and Not Failing Fast</title>
  <link>https://www.convergecoffee.co/70</link>
  <guid isPermaLink="false">5c34f699-50b4-4390-9ea9-16b486cd3224</guid>
  <pubDate>Fri, 23 Oct 2020 09:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/5c34f699-50b4-4390-9ea9-16b486cd3224.mp3" length="27110635" type="audio/mpeg"/>
  <itunes:episode>70</itunes:episode>
  <itunes:title>Testing Fast and Not Failing Fast</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Matt Barnett, Papa Bear at Bonjoro. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Matt Barnett, Papa Bear at &lt;a href="https://www.bonjoro.com/" target="_blank" rel="nofollow noopener"&gt;Bonjoro&lt;/a&gt;. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.&lt;/p&gt;

&lt;p&gt;More About Matt. &lt;a href="https://www.linkedin.com/in/mbjbarnett/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mbjbarnett/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>matt barnett, bonjoro, marketing lessons, customer experience, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/" rel="nofollow">Bonjoro</a>. They dive into Matt&#39;s early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</p>

<p>More About Matt. <a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow">https://www.linkedin.com/in/mbjbarnett/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/" rel="nofollow">Bonjoro</a>. They dive into Matt&#39;s early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</p>

<p>More About Matt. <a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow">https://www.linkedin.com/in/mbjbarnett/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 69: Build Your Brand - Beyond the Resume and Create Trust</title>
  <link>https://www.convergecoffee.co/69</link>
  <guid isPermaLink="false">91685cd5-dd9e-4cf8-904f-4315e36a3c3c</guid>
  <pubDate>Fri, 23 Oct 2020 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/91685cd5-dd9e-4cf8-904f-4315e36a3c3c.mp3" length="33993505" type="audio/mpeg"/>
  <itunes:episode>69</itunes:episode>
  <itunes:title>Build Your Brand - Beyond the Resume and Create Trust</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. They dive into Anthony's journey of building his personal brand. They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.</itunes:subtitle>
  <itunes:duration>23:35</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at &lt;a href="https://www.granitecreativegroup.com/" target="_blank" rel="nofollow noopener"&gt;Granite Creative Group&lt;/a&gt;. &lt;a href="https://www.anthonygaenzle.com/" target="_blank" rel="nofollow noopener"&gt;They dive into Anthony's journey of building his personal brand.&lt;/a&gt; They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.&lt;/p&gt;

&lt;p&gt;More about Anthony. &lt;a href="https://www.linkedin.com/in/anthonygaenzle/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/anthonygaenzle/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>anthony gaenzle, brand building, brand storytelling, messaging, personal branding</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at <a href="https://www.granitecreativegroup.com/" rel="nofollow">Granite Creative Group</a>. <a href="https://www.anthonygaenzle.com/" rel="nofollow">They dive into Anthony&#39;s journey of building his personal brand.</a> They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.</p>

<p>More about Anthony. <a href="https://www.linkedin.com/in/anthonygaenzle/" rel="nofollow">https://www.linkedin.com/in/anthonygaenzle/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at <a href="https://www.granitecreativegroup.com/" rel="nofollow">Granite Creative Group</a>. <a href="https://www.anthonygaenzle.com/" rel="nofollow">They dive into Anthony&#39;s journey of building his personal brand.</a> They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.</p>

<p>More about Anthony. <a href="https://www.linkedin.com/in/anthonygaenzle/" rel="nofollow">https://www.linkedin.com/in/anthonygaenzle/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 66: Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story</title>
  <link>https://www.convergecoffee.co/66</link>
  <guid isPermaLink="false">6a315af1-4637-47ea-b72c-d1c4c53d09d4</guid>
  <pubDate>Fri, 23 Oct 2020 08:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/6a315af1-4637-47ea-b72c-d1c4c53d09d4.mp3" length="28496735" type="audio/mpeg"/>
  <itunes:episode>66</itunes:episode>
  <itunes:title>Building Relationships with Specific Social Influencers with Gripping Narrative to Amplify Your Brand's Story</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Kenzie Kittle, Founder of A.M. Kittle Consulting, a digital marketing agency. They dive into Kenzie's background and how she ended up focusing on a brand's story via social media. They go deeper into her agency's technique working with social media influencers.</itunes:subtitle>
  <itunes:duration>19:46</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Kenzie Kittle, Founder of &lt;a href="https://amkittleconsulting.com/" target="_blank" rel="nofollow noopener"&gt;A.M. Kittle Consulting&lt;/a&gt;, a digital marketing agency. They dive into Kenzie's background and how she ended up focusing on a brand's story via social media. They go deeper into her agency's technique working with social media influencers.&lt;/p&gt;

&lt;p&gt;More About Kenzie. &lt;a href="https://www.linkedin.com/in/kenziekittle/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/kenziekittle/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>kenzie kittle, am kittle consulting, brand story, social media influencers, social influencers, messaging, social media</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Kenzie Kittle, Founder of <a href="https://amkittleconsulting.com/" rel="nofollow">A.M. Kittle Consulting</a>, a digital marketing agency. They dive into Kenzie&#39;s background and how she ended up focusing on a brand&#39;s story via social media. They go deeper into her agency&#39;s technique working with social media influencers.</p>

<p>More About Kenzie. <a href="https://www.linkedin.com/in/kenziekittle/" rel="nofollow">https://www.linkedin.com/in/kenziekittle/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Kenzie Kittle, Founder of <a href="https://amkittleconsulting.com/" rel="nofollow">A.M. Kittle Consulting</a>, a digital marketing agency. They dive into Kenzie&#39;s background and how she ended up focusing on a brand&#39;s story via social media. They go deeper into her agency&#39;s technique working with social media influencers.</p>

<p>More About Kenzie. <a href="https://www.linkedin.com/in/kenziekittle/" rel="nofollow">https://www.linkedin.com/in/kenziekittle/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 65: Creating Your Brand's Story</title>
  <link>https://www.convergecoffee.co/65</link>
  <guid isPermaLink="false">1e388515-8709-4816-b4ae-9b60c6a7b0a9</guid>
  <pubDate>Fri, 23 Oct 2020 08:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/1e388515-8709-4816-b4ae-9b60c6a7b0a9.mp3" length="26353311" type="audio/mpeg"/>
  <itunes:episode>65</itunes:episode>
  <itunes:title>Creating Your Brand's Story</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Evan Knox, CMO of Caffeine Marketing. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</itunes:subtitle>
  <itunes:duration>18:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Evan Knox, CMO of &lt;a href="https://caffeine.marketing/" target="_blank" rel="nofollow noopener"&gt;Caffeine Marketing&lt;/a&gt;. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.&lt;/p&gt;

&lt;p&gt;More About Evan. &lt;a href="https://www.linkedin.com/in/evan-knox/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/evan-knox/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>evan knox, caffeine marketing, brand storytelling, story telling, messaging, story brand</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Evan Knox, CMO of <a href="https://caffeine.marketing/" rel="nofollow">Caffeine Marketing</a>. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand&#39;s story.</p>

<p>More About Evan. <a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow">https://www.linkedin.com/in/evan-knox/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Evan Knox, CMO of <a href="https://caffeine.marketing/" rel="nofollow">Caffeine Marketing</a>. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand&#39;s story.</p>

<p>More About Evan. <a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow">https://www.linkedin.com/in/evan-knox/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 62: Help Others Solve Their Problems</title>
  <link>https://www.convergecoffee.co/62</link>
  <guid isPermaLink="false">772024ef-15b6-40ff-b61a-1afe614f4522</guid>
  <pubDate>Fri, 23 Oct 2020 07:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/772024ef-15b6-40ff-b61a-1afe614f4522.mp3" length="20453261" type="audio/mpeg"/>
  <itunes:episode>62</itunes:episode>
  <itunes:title>Help Others Solve Their Problems</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at SMPS. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show and the PSM Show.</itunes:subtitle>
  <itunes:duration>14:11</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at &lt;a href="https://www.smps.org/" target="_blank" rel="nofollow noopener"&gt;SMPS&lt;/a&gt;. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, &lt;a href="https://www.obsessedshow.com/" target="_blank" rel="nofollow noopener"&gt;the Obsessed Show&lt;/a&gt; and the &lt;a href="https://psm.show/" target="_blank" rel="nofollow noopener"&gt;PSM Show&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;More About Josh. &lt;a href="https://www.linkedin.com/in/joshuamiles/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/joshuamiles/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>josh miles, the obsessed show, psm show, messaging, creative storytelling</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at <a href="https://www.smps.org/" rel="nofollow">SMPS</a>. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, <a href="https://www.obsessedshow.com/" rel="nofollow">the Obsessed Show</a> and the <a href="https://psm.show/" rel="nofollow">PSM Show</a>.</p>

<p>More About Josh. <a href="https://www.linkedin.com/in/joshuamiles/" rel="nofollow">https://www.linkedin.com/in/joshuamiles/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Josh Miles, CMO, keynote speakers, and caffeine addict. They dive into how Josh became the CMO at <a href="https://www.smps.org/" rel="nofollow">SMPS</a>. They go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, <a href="https://www.obsessedshow.com/" rel="nofollow">the Obsessed Show</a> and the <a href="https://psm.show/" rel="nofollow">PSM Show</a>.</p>

<p>More About Josh. <a href="https://www.linkedin.com/in/joshuamiles/" rel="nofollow">https://www.linkedin.com/in/joshuamiles/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 61: Make Your Experiences Matter. Marketing in a One Button Click World.</title>
  <link>https://www.convergecoffee.co/61</link>
  <guid isPermaLink="false">b9627670-2ed0-492d-96bf-04bd0b898f1b</guid>
  <pubDate>Fri, 23 Oct 2020 07:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/b9627670-2ed0-492d-96bf-04bd0b898f1b.mp3" length="36059441" type="audio/mpeg"/>
  <itunes:episode>61</itunes:episode>
  <itunes:title>Make Your Experiences Matter. Marketing in a One Button Click World.</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at Echelon Design. They dive into why Echelon makes the statement, "Make Your Experience Matter". They go deeper into the company's 12for12, an Amazon Prime award winning show. They chat about how to generate great content in post production.</itunes:subtitle>
  <itunes:duration>25:01</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at &lt;a href="https://echelondesign.com/" target="_blank" rel="nofollow noopener"&gt;Echelon Design&lt;/a&gt;. They dive into why Echelon makes the statement, "Make Your Experience Matter". They go deeper into the company's &lt;a href="https://echelondesign.com/12for12/" target="_blank" rel="nofollow noopener"&gt;12for12&lt;/a&gt;, an Amazon Prime award winning show. They chat about how to generate great content in post production.&lt;/p&gt;

&lt;p&gt;More About Adam. &lt;a href="https://www.linkedin.com/in/adam-voss-6675bb10/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/adam-voss-6675bb10/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>adam voss, echelon design, 12by12, messaging, content production, video content</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at <a href="https://echelondesign.com/" rel="nofollow">Echelon Design</a>. They dive into why Echelon makes the statement, &quot;Make Your Experience Matter&quot;. They go deeper into the company&#39;s <a href="https://echelondesign.com/12for12/" rel="nofollow">12for12</a>, an Amazon Prime award winning show. They chat about how to generate great content in post production.</p>

<p>More About Adam. <a href="https://www.linkedin.com/in/adam-voss-6675bb10/" rel="nofollow">https://www.linkedin.com/in/adam-voss-6675bb10/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Adam Voss, Executive Creative Producer, at <a href="https://echelondesign.com/" rel="nofollow">Echelon Design</a>. They dive into why Echelon makes the statement, &quot;Make Your Experience Matter&quot;. They go deeper into the company&#39;s <a href="https://echelondesign.com/12for12/" rel="nofollow">12for12</a>, an Amazon Prime award winning show. They chat about how to generate great content in post production.</p>

<p>More About Adam. <a href="https://www.linkedin.com/in/adam-voss-6675bb10/" rel="nofollow">https://www.linkedin.com/in/adam-voss-6675bb10/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 60: Focusing Your Product to Serve Your Customers</title>
  <link>https://www.convergecoffee.co/60</link>
  <guid isPermaLink="false">ae71dceb-8542-41ef-b7fd-16f2573172cb</guid>
  <pubDate>Fri, 31 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/ae71dceb-8542-41ef-b7fd-16f2573172cb.mp3" length="29409961" type="audio/mp3"/>
  <itunes:episode>60</itunes:episode>
  <itunes:title>Focusing Your Product to Serve Your Customers</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. </itunes:subtitle>
  <itunes:duration>20:24</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Jack Paxton, co-founder of &lt;a href="https://vyper.io/" target="_blank" rel="nofollow noopener"&gt;Vyper.io&lt;/a&gt;. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. &lt;/p&gt;

&lt;p&gt;More About Jack. &lt;a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jackpaxton/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>jack paxton, vyper, vyper.io, startup marketing, messaging, customer service, customer engagement</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, co-founder of <a href="https://vyper.io/" rel="nofollow">Vyper.io</a>. They dive into what&#39;s new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. </p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, co-founder of <a href="https://vyper.io/" rel="nofollow">Vyper.io</a>. They dive into what&#39;s new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. </p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 59: How to Nurture and Evolve a Company's Brand</title>
  <link>https://www.convergecoffee.co/59</link>
  <guid isPermaLink="false">5ec0eec4-995f-4785-80a2-dc0933ade9d5</guid>
  <pubDate>Fri, 24 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/5ec0eec4-995f-4785-80a2-dc0933ade9d5.mp3" length="33709329" type="audio/mp3"/>
  <itunes:episode>59</itunes:episode>
  <itunes:title>How to Nurture and Evolve a Company's Brand</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Holly Enneking, VP of Marketing at Lev Digital. They dive into what enticed her to lead Lev's marketing. They go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives.</itunes:subtitle>
  <itunes:duration>23:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Holly Enneking, VP of Marketing at&lt;a href="https://levdigital.com/" target="_blank" rel="nofollow noopener"&gt; Lev Digital&lt;/a&gt;. They dive into what enticed her to lead Lev's marketing. They go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives.&lt;/p&gt;

&lt;p&gt;More About Holly. &lt;a href="https://www.linkedin.com/in/holly-enneking/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/holly-enneking/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>holly enneking, lev, levlife, lev digital, messaging, marketing evolution, competitive advantage</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Holly Enneking, VP of Marketing at<a href="https://levdigital.com/" rel="nofollow"> Lev Digital</a>. They dive into what enticed her to lead Lev&#39;s marketing. They go deeper into how a company&#39;s marketing differentiates itself from the pack and how to align the marketing evolution with the current team&#39;s objectives.</p>

<p>More About Holly. <a href="https://www.linkedin.com/in/holly-enneking/" rel="nofollow">https://www.linkedin.com/in/holly-enneking/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Holly Enneking, VP of Marketing at<a href="https://levdigital.com/" rel="nofollow"> Lev Digital</a>. They dive into what enticed her to lead Lev&#39;s marketing. They go deeper into how a company&#39;s marketing differentiates itself from the pack and how to align the marketing evolution with the current team&#39;s objectives.</p>

<p>More About Holly. <a href="https://www.linkedin.com/in/holly-enneking/" rel="nofollow">https://www.linkedin.com/in/holly-enneking/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 58: How to Build Your Online Brand from the Ground Up</title>
  <link>https://www.convergecoffee.co/58</link>
  <guid isPermaLink="false">e4424d97-ae1a-41c2-8680-b9c309ed96b7</guid>
  <pubDate>Fri, 17 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/e4424d97-ae1a-41c2-8680-b9c309ed96b7.mp3" length="22378729" type="audio/mp3"/>
  <itunes:episode>58</itunes:episode>
  <itunes:title>How to Build Your Online Brand from the Ground Up</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of Mattress Clarity. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.</itunes:subtitle>
  <itunes:duration>15:31</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of &lt;a href="https://www.mattressclarity.com/" target="_blank" rel="nofollow noopener"&gt;Mattress Clarity&lt;/a&gt;. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.&lt;/p&gt;

&lt;p&gt;More About Joe. &lt;a href="https://www.linkedin.com/in/joe-auer-a9243925/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/joe-auer-a9243925/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>joe auer, mattress clarity, seo, search engine optimization, youtube marketing, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of <a href="https://www.mattressclarity.com/" rel="nofollow">Mattress Clarity</a>. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand&#39;s content.</p>

<p>More About Joe. <a href="https://www.linkedin.com/in/joe-auer-a9243925/" rel="nofollow">https://www.linkedin.com/in/joe-auer-a9243925/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Joe Auer, Founder and Managing Editor of <a href="https://www.mattressclarity.com/" rel="nofollow">Mattress Clarity</a>. They dive into how to start marketing your online business. They go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand&#39;s content.</p>

<p>More About Joe. <a href="https://www.linkedin.com/in/joe-auer-a9243925/" rel="nofollow">https://www.linkedin.com/in/joe-auer-a9243925/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 57: Marketing Lessons with an Early Stage Community</title>
  <link>https://www.convergecoffee.co/57</link>
  <guid isPermaLink="false">f3ab5e4f-65f1-4d32-8f70-1a81a2f7fddc</guid>
  <pubDate>Fri, 10 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/f3ab5e4f-65f1-4d32-8f70-1a81a2f7fddc.mp3" length="34944427" type="audio/mp3"/>
  <itunes:episode>57</itunes:episode>
  <itunes:title>Marketing Lessons with an Early Stage Community</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Harry Howe, Founder of Indy Grit Community. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word. </itunes:subtitle>
  <itunes:duration>24:15</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Harry Howe, Founder of &lt;a href="https://indygrit.community/" target="_blank" rel="nofollow noopener"&gt;Indy Grit Community&lt;/a&gt;. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word. &lt;/p&gt;

&lt;p&gt;More About Harry. &lt;a href="https://www.linkedin.com/in/harry-howe-8572b22/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/harry-howe-8572b22/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>harry howe, howe leadership, indy grit, indy grit community, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Harry Howe, Founder of <a href="https://indygrit.community/" rel="nofollow">Indy Grit Community</a>. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today&#39;s word. </p>

<p>More About Harry. <a href="https://www.linkedin.com/in/harry-howe-8572b22/" rel="nofollow">https://www.linkedin.com/in/harry-howe-8572b22/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Harry Howe, Founder of <a href="https://indygrit.community/" rel="nofollow">Indy Grit Community</a>. They dive into why he started the community. They go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today&#39;s word. </p>

<p>More About Harry. <a href="https://www.linkedin.com/in/harry-howe-8572b22/" rel="nofollow">https://www.linkedin.com/in/harry-howe-8572b22/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing</title>
  <link>https://www.convergecoffee.co/56</link>
  <guid isPermaLink="false">df9b3255-d5c0-4750-b481-203b78ab81a9</guid>
  <pubDate>Fri, 03 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/df9b3255-d5c0-4750-b481-203b78ab81a9.mp3" length="33316827" type="audio/mp3"/>
  <itunes:episode>56</itunes:episode>
  <itunes:title>How Brands of all Sizes Can Leverage Influencer Marketing</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</itunes:subtitle>
  <itunes:duration>23:07</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.&lt;/p&gt;

&lt;p&gt;More About Tom. &lt;a href="https://www.linkedin.com/in/taugenthaler" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/taugenthaler&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>tom augenthaler, influencer marketing, 551 media, brand awareness, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today&#39;s busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</p>

<p>More About Tom. <a href="https://www.linkedin.com/in/taugenthaler" rel="nofollow">https://www.linkedin.com/in/taugenthaler</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today&#39;s busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</p>

<p>More About Tom. <a href="https://www.linkedin.com/in/taugenthaler" rel="nofollow">https://www.linkedin.com/in/taugenthaler</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 55: Build Company Brands from Inside Out</title>
  <link>https://www.convergecoffee.co/55</link>
  <guid isPermaLink="false">47a72685-10d7-43eb-8dd9-d06de80b452a</guid>
  <pubDate>Fri, 22 Nov 2019 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/47a72685-10d7-43eb-8dd9-d06de80b452a.mp3" length="37275022" type="audio/mp3"/>
  <itunes:episode>55</itunes:episode>
  <itunes:title>Build Company Brands from Inside Out</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out. </itunes:subtitle>
  <itunes:duration>25:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel's background and how the agency has changed over the past few years. They go deeper into agency's blindspots and how to build brands from the inside out. &lt;/p&gt;

&lt;p&gt;More About Daniel. &lt;a href="https://www.linkedin.com/in/danielherndon/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/danielherndon/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>daniel herndon, miles herndon, messaging, branding, gavel indy, company brands</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel&#39;s background and how the agency has changed over the past few years. They go deeper into agency&#39;s blindspots and how to build brands from the inside out. </p>

<p>More About Daniel. <a href="https://www.linkedin.com/in/danielherndon/" rel="nofollow">https://www.linkedin.com/in/danielherndon/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. They dive into Daniel&#39;s background and how the agency has changed over the past few years. They go deeper into agency&#39;s blindspots and how to build brands from the inside out. </p>

<p>More About Daniel. <a href="https://www.linkedin.com/in/danielherndon/" rel="nofollow">https://www.linkedin.com/in/danielherndon/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 53: The Evolution of PR and Creating a PR Process</title>
  <link>https://www.convergecoffee.co/53</link>
  <guid isPermaLink="false">b863d5e0-be4d-4fc7-bad3-4182e4e89722</guid>
  <pubDate>Fri, 08 Nov 2019 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/b863d5e0-be4d-4fc7-bad3-4182e4e89722.mp3" length="22905693" type="audio/mp3"/>
  <itunes:episode>53</itunes:episode>
  <itunes:title>The Evolution of PR and Creating a PR Process</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Rae Hostetler, Founder of Hostetler Public Relations. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands. </itunes:subtitle>
  <itunes:duration>15:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Rae Hostetler, Founder of &lt;a href="https://hostetlerpr.com/" target="_blank" rel="nofollow noopener"&gt;Hostetler Public Relations&lt;/a&gt;. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands. &lt;/p&gt;

&lt;p&gt;More About Rae. &lt;a href="https://www.linkedin.com/in/rae-hostetler/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/rae-hostetler/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>public relations, pr, messaging, rae hostetler, hostetler pr, hostetler public relations</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Rae Hostetler, Founder of <a href="https://hostetlerpr.com/" rel="nofollow">Hostetler Public Relations</a>. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands. </p>

<p>More About Rae. <a href="https://www.linkedin.com/in/rae-hostetler/" rel="nofollow">https://www.linkedin.com/in/rae-hostetler/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Rae Hostetler, Founder of <a href="https://hostetlerpr.com/" rel="nofollow">Hostetler Public Relations</a>. They dive into why she started her own PR agency and what has changed in PR over the years. They go deeper into the PR process and strategy for small local vs. large national/international brands. </p>

<p>More About Rae. <a href="https://www.linkedin.com/in/rae-hostetler/" rel="nofollow">https://www.linkedin.com/in/rae-hostetler/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 51: Marketing Isn't Only to Your Customers. Employees Matter Too. </title>
  <link>https://www.convergecoffee.co/51</link>
  <guid isPermaLink="false">0d902028-0d9d-4557-a9dc-4c432e3c93dc</guid>
  <pubDate>Fri, 25 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/0d902028-0d9d-4557-a9dc-4c432e3c93dc.mp3" length="28138932" type="audio/mp3"/>
  <itunes:episode>51</itunes:episode>
  <itunes:title>Marketing Isn't Only to Your Customers. Employees Matter Too. </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </itunes:subtitle>
  <itunes:duration>19:31</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" target="_blank" rel="nofollow noopener"&gt;Myra Cocca&lt;/a&gt;, Founding Principal of &lt;a href="https://ironstrike.biz/" target="_blank" rel="nofollow noopener"&gt;IronStrike&lt;/a&gt;, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. &lt;/p&gt;

&lt;p&gt;More About Myra. &lt;a href="https://www.linkedin.com/in/myracocca/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/myracocca/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>myra cocca, ironstrike, strategic communications, employee engagement, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow">Myra Cocca</a>, Founding Principal of <a href="https://ironstrike.biz/" rel="nofollow">IronStrike</a>, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </p>

<p>More About Myra. <a href="https://www.linkedin.com/in/myracocca/" rel="nofollow">https://www.linkedin.com/in/myracocca/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/myra-cocca-ironstrike/" rel="nofollow">Myra Cocca</a>, Founding Principal of <a href="https://ironstrike.biz/" rel="nofollow">IronStrike</a>, a strategic communications firm based in central Indiana. They dive into why Myra started her company. They go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. </p>

<p>More About Myra. <a href="https://www.linkedin.com/in/myracocca/" rel="nofollow">https://www.linkedin.com/in/myracocca/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 24: How Build Your Brand through Good Messaging</title>
  <link>https://www.convergecoffee.co/24</link>
  <guid isPermaLink="false">05f6d711-7370-495d-a0a1-49ded94cbd2b</guid>
  <pubDate>Fri, 28 Sep 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/05f6d711-7370-495d-a0a1-49ded94cbd2b.mp3" length="36763751" type="audio/mp3"/>
  <itunes:episode>24</itunes:episode>
  <itunes:title>How Build Your Brand through Good Messaging</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mary Shores, owner of Midstate Collections and author of Words That Work. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </itunes:subtitle>
  <itunes:duration>25:14</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Mary Shores, owner of &lt;a href="http://www.midstatecollections.com/home" target="_blank" rel="nofollow noopener"&gt;Midstate Collections&lt;/a&gt; and author of &lt;a href="http://maryshores.com/" target="_blank" rel="nofollow noopener"&gt;Words That Work&lt;/a&gt;. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. &lt;/p&gt;

&lt;p&gt;More About Mary. &lt;a href="https://www.linkedin.com/in/shoresmary/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/shoresmary/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>mary shores, words that work, midstate collections, messaging, </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Mary Shores, owner of <a href="http://www.midstatecollections.com/home" rel="nofollow">Midstate Collections</a> and author of <a href="http://maryshores.com/" rel="nofollow">Words That Work</a>. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn&#39;t easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </p>

<p>More About Mary. <a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow">https://www.linkedin.com/in/shoresmary/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Mary Shores, owner of <a href="http://www.midstatecollections.com/home" rel="nofollow">Midstate Collections</a> and author of <a href="http://maryshores.com/" rel="nofollow">Words That Work</a>. They dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn&#39;t easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. </p>

<p>More About Mary. <a href="https://www.linkedin.com/in/shoresmary/" rel="nofollow">https://www.linkedin.com/in/shoresmary/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself  </title>
  <link>https://www.convergecoffee.co/12</link>
  <guid isPermaLink="false">306a512b-1a78-432d-b93c-239b995852b7</guid>
  <pubDate>Fri, 22 Jun 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/306a512b-1a78-432d-b93c-239b995852b7.mp3" length="50512052" type="audio/mp3"/>
  <itunes:episode>12</itunes:episode>
  <itunes:title>How the HE-Doublle Hockey Sticks Do You Brand Yourself  </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. </itunes:subtitle>
  <itunes:duration>35:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of &lt;a href="https://problogservice.com" target="_blank" rel="nofollow noopener"&gt;Pro Blog Service&lt;/a&gt; and co-author of &lt;a href="https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J" target="_blank" rel="nofollow noopener"&gt;Branding Yourself&lt;/a&gt;, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. &lt;/p&gt;

&lt;p&gt;More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>buyer experience, customer experience, erik deckers, messaging, personal branding, speaking, writing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com" rel="nofollow">Pro Blog Service</a> and co-author of <a href="https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J" rel="nofollow">Branding Yourself</a>, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik&#39;s whit in the book and how he made money writing about personal branding that built his personal brand. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="https://problogservice.com" rel="nofollow">Pro Blog Service</a> and co-author of <a href="https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J" rel="nofollow">Branding Yourself</a>, and its never too early to start your brand. They dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, they talk about Erik&#39;s whit in the book and how he made money writing about personal branding that built his personal brand. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 10: Paid Acquisition and Media Buying Strategic Steps</title>
  <link>https://www.convergecoffee.co/10</link>
  <guid isPermaLink="false">ad9d23ac-d892-404f-844b-1867775f2fac</guid>
  <pubDate>Fri, 08 Jun 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/ad9d23ac-d892-404f-844b-1867775f2fac.mp3" length="44591970" type="audio/mp3"/>
  <itunes:episode>10</itunes:episode>
  <itunes:title>Paid Acquisition and Media Buying Strategic Steps</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. The dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.</itunes:subtitle>
  <itunes:duration>30:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.&lt;/p&gt;

&lt;p&gt;More About Jack. &lt;a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jackpaxton/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack&#39;s experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.</p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack&#39;s experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.</p>

<p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" rel="nofollow">https://www.linkedin.com/in/jackpaxton/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 9: How Should Product, Customer Success, and Marketing Work Well Together</title>
  <link>https://www.convergecoffee.co/9</link>
  <guid isPermaLink="false">8af0bc03-2266-4874-95b7-2519cfe2a7dc</guid>
  <pubDate>Fri, 18 May 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/8af0bc03-2266-4874-95b7-2519cfe2a7dc.mp3" length="47499114" type="audio/mp3"/>
  <itunes:episode>9</itunes:episode>
  <itunes:title>How Should Product, Customer Success, and Marketing Work Well Together</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. </itunes:subtitle>
  <itunes:duration>32:58</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Eric Prugh, COO, at &lt;a href="https://www.pactsafe.com" target="_blank" rel="nofollow noopener"&gt;PactSafe&lt;/a&gt;, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. &lt;/p&gt;

&lt;p&gt;More About Eric. &lt;a href="https://www.linkedin.com/in/prugh" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/prugh&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Eric Prugh, COO, at <a href="https://www.pactsafe.com" rel="nofollow">PactSafe</a>, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. </p>

<p>More About Eric. <a href="https://www.linkedin.com/in/prugh" rel="nofollow">https://www.linkedin.com/in/prugh</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Eric Prugh, COO, at <a href="https://www.pactsafe.com" rel="nofollow">PactSafe</a>, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. </p>

<p>More About Eric. <a href="https://www.linkedin.com/in/prugh" rel="nofollow">https://www.linkedin.com/in/prugh</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 7: How Startups and VCs Market Themselves</title>
  <link>https://www.convergecoffee.co/7</link>
  <guid isPermaLink="false">3be7a42b-a8c6-45d4-93fe-d5fc72b787be</guid>
  <pubDate>Fri, 27 Apr 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/3be7a42b-a8c6-45d4-93fe-d5fc72b787be.mp3" length="53936898" type="audio/mp3"/>
  <itunes:episode>7</itunes:episode>
  <itunes:title>How Startups and VCs Market Themselves</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Srikar Kalvakolanu, Strategy &amp; Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.</itunes:subtitle>
  <itunes:duration>37:26</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Srikar Kalvakolanu, Strategy &amp;amp; Innovation Specialist, at &lt;a href="https://highalpha.com/" target="_blank" rel="nofollow noopener"&gt;High Alpha&lt;/a&gt;, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.&lt;/p&gt;

&lt;p&gt;More About Srikar. &lt;a href="https://www.linkedin.com/in/srikarvkalvakolanu/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/srikarvkalvakolanu/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Srikar Kalvakolanu, Strategy &amp; Innovation Specialist, at <a href="https://highalpha.com/" rel="nofollow">High Alpha</a>, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.</p>

<p>More About Srikar. <a href="https://www.linkedin.com/in/srikarvkalvakolanu/" rel="nofollow">https://www.linkedin.com/in/srikarvkalvakolanu/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Srikar Kalvakolanu, Strategy &amp; Innovation Specialist, at <a href="https://highalpha.com/" rel="nofollow">High Alpha</a>, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.</p>

<p>More About Srikar. <a href="https://www.linkedin.com/in/srikarvkalvakolanu/" rel="nofollow">https://www.linkedin.com/in/srikarvkalvakolanu/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 3: Putting Heart into Your Marketing to Scale Your Company</title>
  <link>https://www.convergecoffee.co/3</link>
  <guid isPermaLink="false">8e8841d3-408b-4519-bea7-9fa66a464f6a</guid>
  <pubDate>Thu, 26 Oct 2017 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/8e8841d3-408b-4519-bea7-9fa66a464f6a.mp3" length="48356734" type="audio/mp3"/>
  <itunes:episode>3</itunes:episode>
  <itunes:title>Putting Heart into Your Marketing to Scale Your Company</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. </itunes:subtitle>
  <itunes:duration>33:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Terri Levine, founder of &lt;a href="http://www.heartrepreneur.com" target="_blank" rel="nofollow noopener"&gt;Heartrepreneur&lt;/a&gt;, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. &lt;/p&gt;

&lt;p&gt;More About Terri. &lt;a href="https://www.linkedin.com/in/terrilevine/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/terrilevine/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>employee experience, heartrepreneur, marketing, scaling business, terri levine, messaging</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Terri Levine, founder of <a href="http://www.heartrepreneur.com" rel="nofollow">Heartrepreneur</a>, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. </p>

<p>More About Terri. <a href="https://www.linkedin.com/in/terrilevine/" rel="nofollow">https://www.linkedin.com/in/terrilevine/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Terri Levine, founder of <a href="http://www.heartrepreneur.com" rel="nofollow">Heartrepreneur</a>, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up she did over 88 million in less than 6 months. They go deeper in how she markets and the whole idea of putting heart into your business. </p>

<p>More About Terri. <a href="https://www.linkedin.com/in/terrilevine/" rel="nofollow">https://www.linkedin.com/in/terrilevine/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 1: A Novel (Writing) Approach to Content Marketing</title>
  <link>https://www.convergecoffee.co/1</link>
  <guid isPermaLink="false">14ea8a21-4e9a-433a-a959-3c394adaebf5</guid>
  <pubDate>Mon, 09 Oct 2017 13:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/14ea8a21-4e9a-433a-a959-3c394adaebf5.mp3" length="38167958" type="audio/mp3"/>
  <itunes:episode>1</itunes:episode>
  <itunes:title>A Novel (Writing) Approach to Content Marketing</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Erik Deckers, president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </itunes:subtitle>
  <itunes:duration>26:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Erik Deckers, president of &lt;a href="http://problogservice.com/" target="_blank" rel="nofollow noopener"&gt;Pro Blog Service&lt;/a&gt;, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. &lt;/p&gt;

&lt;p&gt;More About Erik. &lt;a href="https://www.linkedin.com/in/erikdeckers/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/erikdeckers/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>content marketing, erik deckers, messaging, writing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="http://problogservice.com/" rel="nofollow">Pro Blog Service</a>, and talk about why content marketers lie about saying they&#39;re storytellers. The 7 How Tos and 5 Ways isn&#39;t telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Erik Deckers, president of <a href="http://problogservice.com/" rel="nofollow">Pro Blog Service</a>, and talk about why content marketers lie about saying they&#39;re storytellers. The 7 How Tos and 5 Ways isn&#39;t telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. </p>

<p>More About Erik. <a href="https://www.linkedin.com/in/erikdeckers/" rel="nofollow">https://www.linkedin.com/in/erikdeckers/</a></p>]]>
  </itunes:summary>
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