Converge Coffee
Learn from Experts Like They Were Right Across a Coffee Table
Displaying Episode 11 - 12 of 12 in total of Converge Coffee with the tag “martech”.
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Episode 4: Building an Influencer Marketing SaaS Product
November 1st, 2017 | Season 1 | 31 mins 57 secs
influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo
In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.
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Episode 2: Marketing a Growth Hacking Product
October 16th, 2017 | Season 1 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.