web02.fireside.fm Wed, 29 Apr 2026 15:59:50 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Martech” https://www.convergecoffee.co/tags/martech Fri, 23 Oct 2020 10:30:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 74: Not Only Knowing the Tech, You Need to Have the Focus and Drive https://www.convergecoffee.co/74 c148c2a6-a045-4012-94e9-18356e2eeaa3 Fri, 23 Oct 2020 10:30:00 -0400 Sean Sullivan 74 Not Only Knowing the Tech, You Need to Have the Focus and Drive full 4 Sean Sullivan In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves. 31:35 no In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon (https://aws.amazon.com/) has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves. More about Darrell. https://www.linkedin.com/in/darrellalfonso darrell alfonso, amazon, martech, personal branding, messaging In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.

More about Darrell. https://www.linkedin.com/in/darrellalfonso

]]> In this episode, Sean sits down with Darrell Alfonso, an award winning Martech and marketing operations professional. They dive into how life at Amazon has been treating him his first few years. They go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves.

More about Darrell. https://www.linkedin.com/in/darrellalfonso

]]> Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing https://www.convergecoffee.co/67 d5bfa8fc-19b3-43ef-8a85-1fa4d004785f Fri, 23 Oct 2020 08:30:00 -0400 Sean Sullivan 67 Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing full 4 Sean Sullivan In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers. 25:02 no In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative (https://wadeworkscreative.com/). They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers. More About Chip. https://www.linkedin.com/in/chip-wade-58516429/ chip wade, wade works creative, digital interactive technology, marketing technology, marketing tech, martech, design, technology, customer experience In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

More About Chip. https://www.linkedin.com/in/chip-wade-58516429/

]]> In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

More About Chip. https://www.linkedin.com/in/chip-wade-58516429/

]]> Episode 64: Marketing Software Having Your Back https://www.convergecoffee.co/64 9172c3d7-90cc-459f-8d48-938e56d270b8 Fri, 23 Oct 2020 07:45:00 -0400 Sean Sullivan 64 Marketing Software Having Your Back full 4 Sean Sullivan In this episode, Sean sits down with Eric Vardon, CEO at Morphio. They dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress. 20:24 no In this episode, Sean sits down with Eric Vardon, CEO at Morphio (https://morphio.ai/). The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress. More About Eric. https://www.linkedin.com/in/ericvardon/ eric vardon, morphio, morphio ai, marketing technology, martech, technology, marketing security software In this episode, Sean sits down with Eric Vardon, CEO at Morphio. The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.

More About Eric. https://www.linkedin.com/in/ericvardon/

]]> In this episode, Sean sits down with Eric Vardon, CEO at Morphio. The dive into why Eric started Morphio. They go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress.

More About Eric. https://www.linkedin.com/in/ericvardon/

]]> Episode 46: Lessons from Starting Up https://www.convergecoffee.co/46 c4ae38f3-c70e-4798-ba43-60dda6250014 Sat, 12 Oct 2019 10:00:00 -0400 Sean Sullivan 46 Lessons from Starting Up full 3 Sean Sullivan In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product. 22:26 no In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare (https://salesflare.com/). They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product. More About Jeroen. https://www.linkedin.com/in/jeroencorthout/ jeroen corthout, salesflare, martech, marketing technology, customer experience In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.

More About Jeroen. https://www.linkedin.com/in/jeroencorthout/

]]> In this episode, Sean sits down with Jeroen Corthout, co-founder and CEO of Salesflare. They dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. They go deeper in first marketing strategies and constant improvements to the product.

More About Jeroen. https://www.linkedin.com/in/jeroencorthout/

]]> Episode 45: Building Great Paid Digital Media Structures https://www.convergecoffee.co/45 482b1490-9e72-4a49-be1b-9e3de9563fb5 Fri, 11 Oct 2019 10:00:00 -0400 Sean Sullivan 45 Building Great Paid Digital Media Structures full 3 Sean Sullivan In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler. 23:06 no In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions (https://elevatedmarketing.solutions/). They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler. More About Jennifer. https://www.linkedin.com/in/jenniferdenney/ jennifer denney, elevated marketing solutions, paid media, paid online advertising, paid digital media, martech, marketing technology, marketing messaging In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

More About Jennifer. https://www.linkedin.com/in/jenniferdenney/

]]> In this episode, Sean sits down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. They dive into Jennifer's extensive marketing background and why she started a paid marketing company. They go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.

More About Jennifer. https://www.linkedin.com/in/jenniferdenney/

]]> Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table https://www.convergecoffee.co/43 794d6403-b391-45c9-99d8-1fc584bad843 Wed, 09 Oct 2019 10:00:00 -0400 Sean Sullivan 43 Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table full 3 Sean Sullivan In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients. 19:56 no In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142 (https://www.orange142.com/). They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients. More About Doug. https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/ doug mankiewicz, orange142, marketing technology, martech, digital advertising In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.

More About Doug. https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/

]]> In this episode, Sean sits down with Doug Mankiewicz, VP of Business Development at Orange142. They dive into how his team sells digital advertising solutions to national and international clients. They go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.

More About Doug. https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/

]]> Episode 13: Going All in Blockchain Marketing https://www.convergecoffee.co/13 0e393fa9-01e0-483b-a3dd-36a2bb7674e3 Fri, 13 Jul 2018 10:00:00 -0400 Sean Sullivan 13 Going All in Blockchain Marketing full 2 Sean Sullivan In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain. 26:39 no In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers (http://www.cryptoexplorers.org/), and has written a few books. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain. Mor About Jeremy. https://www.linkedin.com/in/jer979/ jeremy epstein, blockchain, blockchain marketing, martech, marketing tech, marketing technology In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers, and has written a few books. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.

Mor About Jeremy. https://www.linkedin.com/in/jer979/

]]> In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing, co-founder of Cryto Explorers, and has written a few books. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.

Mor About Jeremy. https://www.linkedin.com/in/jer979/

]]> Episode 11: Marketing an International Design Tech Product https://www.convergecoffee.co/11 ab1536d8-0e1a-475c-989f-56ee7d0bf958 Fri, 15 Jun 2018 10:00:00 -0400 Sean Sullivan 11 Marketing an International Design Tech Product full 2 Sean Sullivan In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation. 25:16 no In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands (https://www.tailorbrands.com/), and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation (https://www.facebook.com/groups/tailorsmallbiznation/). More About Yali. https://www.linkedin.com/in/yalisaar/ branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

]]> In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

]]> Episode 9: How Should Product, Customer Success, and Marketing Work Well Together https://www.convergecoffee.co/9 8af0bc03-2266-4874-95b7-2519cfe2a7dc Fri, 18 May 2018 10:00:00 -0400 Sean Sullivan 9 How Should Product, Customer Success, and Marketing Work Well Together full 2 Sean Sullivan In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. 32:58 no In this episode, Sean sits down with Eric Prugh, COO, at PactSafe (https://www.pactsafe.com), and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. More About Eric. https://www.linkedin.com/in/prugh customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

More About Eric. https://www.linkedin.com/in/prugh

]]> In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

More About Eric. https://www.linkedin.com/in/prugh

]]> Episode 7: How Startups and VCs Market Themselves https://www.convergecoffee.co/7 3be7a42b-a8c6-45d4-93fe-d5fc72b787be Fri, 27 Apr 2018 10:00:00 -0400 Sean Sullivan 7 How Startups and VCs Market Themselves full 2 Sean Sullivan In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. 37:26 no In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha (https://highalpha.com/), and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/ buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

]]> In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

]]> Episode 4: Building an Influencer Marketing SaaS Product https://www.convergecoffee.co/4 369a1556-b123-4d96-9a3c-580fde47829d Wed, 01 Nov 2017 09:45:00 -0400 Sean Sullivan 4 Building an Influencer Marketing SaaS Product full 1 Sean Sullivan In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. 31:57 no In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence (https://intellifluence.com/), and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices. More About Joe. https://www.linkedin.com/in/jsinkwitz/ influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

More About Joe. https://www.linkedin.com/in/jsinkwitz/

]]> In this episode, Sean sits down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and Sean dive deeper into SEO and influencer marketing changes and best practices.

More About Joe. https://www.linkedin.com/in/jsinkwitz/

]]> Episode 2: Marketing a Growth Hacking Product https://www.convergecoffee.co/2 59f9ae78-cb52-4031-8a39-4fbf91ed2a42 Mon, 16 Oct 2017 09:00:00 -0400 Sean Sullivan 2 Marketing a Growth Hacking Product full 1 Sean Sullivan In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. 39:23 no In this episode, Sean sits down with Jack Paxton, co-founder of Vyper (https://vyper.io/), and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. More About Jack. https://www.linkedin.com/in/jackpaxton/ affiliate marketing, growth hacking, jack paxton, marketing technology, martech, marketing tech, viral marketing In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]>