October 12th, 2019 | 22 mins 26 secs
customer experience, jeroen corthout, marketing technology, martech, salesflare
In this episode, I sit down with Jeroen Corthout, co-founder and CEO of Salesflare. We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product.
October 11th, 2019 | 23 mins 6 secs
elevated marketing solutions, jennifer denney, marketing messaging, marketing technology, martech, paid digital media, paid media, paid online advertising
In this episode, I sit down with Jennifer Denney, Founder and CEO of Elevated Marketing Solutions. We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler.
Episode 43: Digital Advertising Solutions and Expectations: Insights from the Sales Side of the Table
October 9th, 2019 | 19 mins 56 secs
digital advertising, doug mankiewicz, marketing technology, martech, orange142
In this episode, I sit down with Doug Mankiewicz, VP of Business Development at Orange142. We dive into how his team sells digital advertising solutions to national and international clients. We go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients.
July 13th, 2018 | 26 mins 39 secs
blockchain, blockchain marketing, jeremy epstein, marketing tech, marketing technology, martech
In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.
June 15th, 2018 | 25 mins 16 secs
branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar
In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.
May 18th, 2018 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.
April 27th, 2018 | 37 mins 26 secs
buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing
In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.
November 1st, 2017 | 31 mins 57 secs
influencer marketing, joe sinkwitz, marketing agency, marketing tech, marketing technology, martech, search engine optimization, seo
In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices.
October 16th, 2017 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.