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Displaying items 1-10 of 12 in total of Converge Coffee with the tag "marketing tech".
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Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing
October 23rd, 2020 | Season 4 | 25 mins 2 secs
chip wade, customer experience, design, digital interactive technology, marketing tech, marketing technology, martech, technology, wade works creative
In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.
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Episode 35: How to Learn from Marketing Failures and Grow the Company
October 1st, 2019 | Season 3 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever.
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Episode 33: Focus on Your Marketing Fundamentals
December 7th, 2018 | Season 2 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.
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Episode 31: How Referral Systems are Broken and How WarmUp will Fix That
November 16th, 2018 | Season 2 | 22 mins 13 secs
marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup
In this episode, Sean sits down with Mike Hurley, CEO and co-founder of Warmup. They dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. They dive deeper into how customer and employee referrals convert higher than any lead source.
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Episode 26: How This Marketing Tech Company Listens to Their Customers
October 12th, 2018 | Season 2 | 25 mins 2 secs
ashley ward, content marketing, digital marketing tools, marketing tech, marketing technology, semrush, seo
In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs.
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Episode 19: What are the Two Rules of Marketing and How to Apply to Your Startup
August 24th, 2018 | Season 2 | 36 mins 43 secs
facebook marketing, hr tech, hr tech marketing, marketing tech, marketing technology, mike seidle, work here, workhere
In this episode, Sean sits down with Mike Seidle, co-founder and COO of WorkHere. They dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. They talk about how customer experience is the backbone to any startup.
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Episode 13: Going All in Blockchain Marketing
July 13th, 2018 | Season 2 | 26 mins 39 secs
blockchain, blockchain marketing, jeremy epstein, marketing tech, marketing technology, martech
In this episode, Sean sits down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. They dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain.
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Episode 11: Marketing an International Design Tech Product
June 15th, 2018 | Season 2 | 25 mins 16 secs
branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar
In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.
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Episode 9: How Should Product, Customer Success, and Marketing Work Well Together
May 18th, 2018 | Season 2 | 32 mins 58 secs
customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing
In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.
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Episode 7: How Startups and VCs Market Themselves
April 27th, 2018 | Season 2 | 37 mins 26 secs
buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing
In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.