November 16th, 2018 | 22 mins 13 secs
marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup
In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher than any lead source.