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Displaying 5 items of Converge Coffee with the tag "marketing strategy".
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Episode 33: Focus on Your Marketing Fundamentals
December 7th, 2018 | Season 2 | 37 mins 57 secs
marketing research, marketing strategy, marketing tech, marketing technology, michael kelly, mike kelly, saas marketing, startup competitors, startup competitors podcast
In this episode, Sean sits down with Michael Kelly, one of the founders of DeveloperTown, a co-founder of FullStack, the founder of Tenant Tracker, a co-founder of Startup Competitors, and he is an active investor/advisor/board member in a number of startups. They dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors.
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Episode 22: How to Build Trust to Improve Your Marketing
September 14th, 2018 | Season 2 | 25 mins 3 secs
customer experience, edwin richardson, marketing strategy, richardson strategy
In this episode, Sean sits down with Edwin Richardson, owner and president of Richardson Strategy. They dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients.
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Episode 21: What Design Reveals about Brand Experience
September 7th, 2018 | Season 2 | 31 mins 41 secs
branding chicks, design, marketing design, marketing strategy, nakita pope
In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.
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Episode 18: Why Design Thinking Helps Find the Right Customers
August 17th, 2018 | Season 2 | 29 mins 27 secs
andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy
In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.
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Episode 17: Why Marketing is a Partnership and NOT a Transaction
August 10th, 2018 | Season 2 | 19 mins 3 secs
&marketing, and marketing, marketing strategy, outsource marketing company, outsource marketing firm, raj kapur, rajat kapur, relationship marketing
In this episode, Sean sits down with Raj Kapur, managing director of &Marketing. They dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like.